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Buying To-Go Items with Your iPhone?

Forbes summarizes a recent patent application that has been published which reveals that Apple has been researching integrating future devices with the ability to place on-the-go orders at local stores.

In an application with the U.S. Patent Office filed on Dec. 20, the Cupertino, Calif.-based computer and gadget company described a wireless system that would allow customers to place an order at a store using a wireless device such as a media player, a wireless personal digital assistant or a cellphone.


The system would, for example, allow customers to order a drink with the press of a button on their iPhone which would then notify them when their order was ready. The Forbes article suggests that this may put Apple's partnership with Starbucks in a new light.

Apple has already integrated iTunes song purchasing closely with Starbucks. iTunes and iPhone users can already purchase playing music at Starbucks with the tap of a button:

Say youre in line at Starbucks. You hear this amazing song wafting from the speakers. You gotta have it. Now. Tap the iTunes button on your iPhone or iPod touch, tap the Starbucks button, and voil: You see the current song, the last 10 songs played, and featured Starbucks Collections. Preview, buy, and download whatever you like, right then and there. Or, if youre sipping away with your laptop, buy whats playing -- exclusively on iTunes.

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54 months ago
Neat-o. This opens up an entire method of instant gratification purchasing. How secure would it be? Could it be easily spoofed by someone nearby, I wonder.
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54 months ago
Maybe same technology could be used to tell you your table is ready too and save restaurants buying as many of those flashing gizzmos ;)
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54 months ago
Well the iphone web interface WOULD be useful for ordering a half - caf full vente mocha with cinnamon whip cream and chocolate dusting.

;)
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54 months ago
Parts of Asia have had this ability - buying for items via cell phone - for quite a while.

Hopefully this sort of thing will appear more throughout north America soon.
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54 months ago
Interesting example w/ using Starbucks to order drinks. Unless they have a dedicated barista for iPhone orders, you're really not getting anything faster as it still has to be queued with the other orders.

At least when you order in person, you have an idea of where you are at. An iPhone order and you really have no clue.

Now I have heard some crazy orders at Starbucks, so this might be aimed at those type.
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54 months ago
I like this idea better than a bulky table you can fingerpaint with. ;)
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54 months ago

Neat-o. This opens up an entire method of instant gratification purchasing. How secure would it be? Could it be easily spoofed by someone nearby, I wonder.


That reminds me of my high school days when the bitchy Head Mistress 'ordered' a few tons of very ripe cow manure to be dumped in her front yard while she was at work ... hehehe.
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54 months ago
This iPhone I own is putting me into a demographic that I have no desire to be part of.

The Starbuck's gettin' instant iTunes buyin' dweeb set. Eeew.
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54 months ago
God do I hate Starbucks.

Or maybe it's a different sort of shop in the UK.
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54 months ago

I like this idea better than a bulky table you can fingerpaint with. ;)


I think I read MS are updating that design, it will now come with a tilt detector.
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