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West 14th Street Apple Store Opening Tonight

Apple's West 14th Street Store in New York will have its grand opening tonight at 6 pm EST.

"We are thrilled to open our third and largest store in Manhattan on West 14th Street," said Ron Johnson, Apple's senior vice president of Retail. "We think New Yorkers will love this stunning new location and the incredibly talented team we've assembled to make the Apple Store West 14th Street a place where people can shop, learn and truly be inspired."


The store is Apples first three-story store with two floors dedicated to products and a third dedicated to services, including a 46-foot Genius Bar and specially designed areas for workshops and personal training.



ifoAppleStore is on location, and reports on rumors that Apple will be giving out free laptops to the first 10 people in line (there were 62 in line as of their post).

How the giveaways work:

...visitors will be given a mystery gift, and upon opening it they will learn if theyre a winner. Prizes are entirely random over the entire evening.


With the West 14th Street store, there are now 3 New York City stores, including the glass-cube 5th Avenue store and the original SoHo store.

Photos of the new Apple Store.

Top Rated Comments

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55 months ago
http://www.ifoapplestore.com/db/2007/12/03/14th-street-officially-announced/

I'll probably get there from 4:00 to 4:30. Who else is gonna be there?
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55 months ago
I'm going to have to pass this time around.
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55 months ago
I sent this to the admin of ifoapplestore.com:

I saw a link to this earlier on Apple's start page. However, they have taken it down since then. They showed the various items they would be giving away, odds of winning, and number of those items being given away.. (I am doing this from memory, so I might not be completely accurate.) $10 iTunes gift card: Odds 1:14. iPod Shuffle: Odds 1:24. iPod Touch: Odds 1:100. iMac: 1:1000. MacBook (Pro?): 1:1000. I think there might have been a Mac Mini there too, but I am not sure. There was no mention of AppleTV iPhone, iPod Classic or Nano, or MacPro. Storage in iPod touch was not mentioned, nor were specs of computers.
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55 months ago
Making the trip from Canada.
Should leave at 10 30 and arrive at 5 00.
Don't know what to expect...
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55 months ago
So who else is coming ???
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55 months ago
I'm going to be there, but the earliest I can get there is 6. How long do the giveaways last? And I know that's when it opens, but I've never been to an Apple Store opening, so don't know how long the lines are -- how long does it take until you're actually IN the store?
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55 months ago
I like the usage of the billboards ... very effective!
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55 months ago
Free laptops my *ss! This is Apple we're talking about, T-shirts and 10% (maybe) off is it.
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55 months ago
Wow! The giveaway prizes are sweet. I would have never expected them to give away laptops. I thought even iPods would be a stretch. Good luck to those in line!
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55 months ago
Every site seems to be saying this is the first Apple store with a third story. While this is technically true, the store in Ginza (Japan) has four floors (including a third.)
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