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Greg Joswiak on the iPhone SDK, iPod

Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.

The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.

One of the things Steve talked about in his open letter is something Nokia's doing, which is requiring a digital signature. That way if there's something wrong with an application, you have a way to track it back to where it came from.


Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:

Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, were beyond them. Were one or two generations beyond, moving faster than they are.

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55 months ago
This sounds great.. one or even TWO generations ahead. Oooh i cant wait :apple:
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55 months ago
Very good read...and he's right, the others aim to match now, Apple's already miles ahead. I still find it amazing how they can do that over and over...it's the reason why I'm switching over next year from Windows...I'm tired of the same old crap.
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55 months ago

Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, we’re beyond them. We’re one or two generations beyond, moving faster than they are.


Yep. And when android ships, they need to get all 30 cooks in the kitchen to start working on the next rev of it.

That'll be fun, and fragmented IF they do not require the same specs on every phone.
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55 months ago
I really need to see one major "useful" update before I start believing in Apple's words. Wifi store, good, but what else beside bug-fixes?
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55 months ago
I just want to be able to shoot video. Plain and simple.

Besides that, I'm still happy with my purchase of the iPhone.
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55 months ago
It'll be very interesting to see what 'one or two generations ahead' is?

I mean, I'm guessing tying GPS into contacts would be a good idea? - Want to find somebody? Just send them a text message w/ GPS signal link, so they can just google map to you? Or you could just find a friend the same way.

Or maybe they actually just mean that the iPhone Safari will be snappier.
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55 months ago

I really need to see one major "useful" update before I start believing in Apple's words. Wifi store, good, but what else beside bug-fixes?

Agreed. Additionally, none of this comes off as impressive. The iPod still does not have a native FM transmitter. Lame. Regarding planning one or two generations ahead, yippee. While everyone jumps for joy at the thought of that, I'll celebrate in 4 years when the work comes to fruitition. Lastly, while people take aim at how I am not precise with the "4 years", calm yourselves... My point is it's frustrating to see such long pauses between advancement. While Apple's VP of hardware takes aim at Nokia and other's, it's not like they haven't done a lot of their own R&D, and rather quickly. They pump out new models very quickly, and some of them are very good. While Apple's R&D process obviously has it's strong points, it is in my opinion, deeply flawed timewise.
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55 months ago
As long as Apple don't charge for the signing then this is a good approach.

Symbian are moving to having all its applications signed ( though not mandatory ). The digital signing dictates what APIs the application can access, for security purposes.
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55 months ago

I really need to see one major "useful" update before I start believing in Apple's words. Wifi store, good, but what else beside bug-fixes?

AGREED! This is ridiculous. I took off all of my hacks, refreshed my iPhone to factory settings, anticipating SOMETHING, ANYTHING worthwhile, but I feel like they have really dropped the ball when it comes to developing stuff for this device. It is starting to feel like APPLE-TV. They updated the YOUTUBE and they were done.

I have a hunch 1st generation iPhone purchasers are going to get screwed one more time. The 2nd generation phone will be released before we see any major updates.

Bummer... :rolleyes:
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55 months ago
It's true... when the iPhone gets 3G everyone else will still be on 1G.

Android already has several steps up on Apple.
1. Customer choice -- Same software, you choose what features you want in a device
2. Customer choice x2 -- Choose the provider that works best for YOU, the consumer.
3. Open, no need to hack it to make it work.

Fortunately, if you don't like the way android is going, feel free to make it your own branch (at risk of breaking compatibility with other 3rd party software, of course)

I think the iPhone is cute, has nifty visual effects that many users love, and will continue to be good for those users. Me, however, I'll wait for the Android deviceS arriving throughout 2008.
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