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Apple to Air Student-Made iPod Touch Ad

In an unusual move, Apple will be airing a new television ad that started as a student project, according to The New York Times. The new iPod touch ad will begin airing on Sunday.

The ad started as a student project created by 18 year old Nick Haley and posted to YouTube. Haley was contacted by Apple's ad agency TBWA/Chiat/Day

We represent Apple and weve seen what you have produced and wed like a chat with you, Mr. Haley recalled, adding: This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.

He was soon convinced that the message was real and came to Los Angeles this month, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.


The original version of the ad is a fast-paced tour of the iPod Touch set to the song "Music Is My Hot, Hot Sex" by CSS. Haley was specifically inspired by the line in the song "My music is where I'd like you to touch."

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56 months ago
http://www.macnn.com/articles/07/10/26/home.brewed.ipod.touch.ad/


pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.
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56 months ago

http://www.macnn.com/articles/07/10/26/home.brewed.ipod.touch.ad/


pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.


Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.
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56 months ago

Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.


I've already emailed Steve and asked him for a million dollars a few weeks ago. I got no response so I'm just going to have to get rich by other means is all :)
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56 months ago
That's way cool Apple would do that.

I guess when you have creative products, then you have users with creative minds... :p

(ew, the Devil just put the image of a brown Zune in my mind...)
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56 months ago
just saw this on digg, it's awesome.

only thing it's missing is the "iPod + iTunes" before the apple logo

but definitely a good blend of the iPod ads and the iPhone ads.
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56 months ago
Just goes to show that Apple does pay attention to what people are posting on the Web.

(Edit: last post as a 6502.)
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56 months ago
very apple like
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56 months ago
Wow. That makes the agency's job easy.
Surf youtube, buy ideas. Let's go home.

Great start in advertising for the kid though. Start at the top.
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56 months ago
Kinky... :eek:
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56 months ago
This is a great way to make more people create ads for Apple...not only is it cool and quirky, but this is a fantastic marketing scheme...
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