Apple to Air Student-Made iPod Touch Ad
The ad started as a student project created by 18 year old Nick Haley and posted to YouTube. Haley was contacted by Apple's ad agency TBWA/Chiat/Day
We represent Apple and weve seen what you have produced and wed like a chat with you, Mr. Haley recalled, adding: This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.
He was soon convinced that the message was real and came to Los Angeles this month, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.
The original version of the ad is a fast-paced tour of the iPod Touch set to the song "Music Is My Hot, Hot Sex" by CSS. Haley was specifically inspired by the line in the song "My music is where I'd like you to touch."
Top Rated Comments
(View all)pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.
http://www.macnn.com/articles/07/10/26/home.brewed.ipod.touch.ad/
pretty cool story. If this kids career is in video production, his career just got a "rarely happens to anyone ever" up shot.
Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.
Wow, that's cool. I wish Apple would swoop me up for something... Who hasn't day dreamed about meeting Steve Jobs and maybe talking him into letting you look at least one prototype... lol.
I've already emailed Steve and asked him for a million dollars a few weeks ago. I got no response so I'm just going to have to get rich by other means is all :)
I guess when you have creative products, then you have users with creative minds... :p
(ew, the Devil just put the image of a brown Zune in my mind...)
only thing it's missing is the "iPod + iTunes" before the apple logo
but definitely a good blend of the iPod ads and the iPhone ads.
(Edit: last post as a 6502.)
Surf youtube, buy ideas. Let's go home.
Great start in advertising for the kid though. Start at the top.
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