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Apple Dropping iTunes Plus (DRM Free) Song Prices to $.99?

In May, Apple launched the Digital Rights Management (DRM) free portion of their Music Store called iTunes Plus. The copy-protection free songs sold for $1.29 and were encoded at a higher 256kbps quality AAC.

Earlier today, some users had noticed that certain iTunes Plus songs were now selling for $.99 instead of $1.29. At first it wasn't clear if the pricing discrepancy was simply a mistake.

Ars Technica is now reporting that Apple is in the midst of expanding iTunes Plus to include indie music labels and also dropping the price of all iTunes Plus songs to $.99. Apple will reportedly keep the old DRMed songs at $.99.

The article speculates that the price drop is a reaction to Amazon's DRM MP3 Store which has been very well received. Amazon's MP3 DRM-free store launched 3 weeks ago and provides 256kbps MP3s that can be seamlessly loaded into your existing iTunes library.

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57 months ago
well i guess a little competition can be a good thing
Rating: 0 Positives / 0 Negatives
57 months ago
I wonder if the law suits will come from this too. The price dropped too soon on my songs I paid $1.29 for!! Give me a refund Steve!! I can hear it now.... :rolleyes:
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57 months ago
Excellent Advancement.
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57 months ago
i don't know the iTunes store seems like kind of dead avenue to me. i find that i use it less and less. I think it should actually move to a subscription basis and then it will see more growth. I just get this feeling that both companies and consumers are starting to move away from it. The ipod's still great though.
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57 months ago
excellent!!

Now just offer the songs in ACC or MP3(for people that don't use player that can't support aac)

Hopefully the other record companies will cave in eventually to this.

Wouldn't it be great if you could download it in as many formats as you want unprotected. FLAC, WAV, MP3, whatever. then you truely own the full quality of the music.
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57 months ago
Nice. Now I can update the rest of my purchased songs :apple::apple:
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57 months ago

I wonder if the law suits will come from this too. The price dropped too soon on my songs I paid $1.29 for!! Give me a refund Steve!! I can hear it now.... :rolleyes:


I'm just glad that most iTunes plus albums are already priced at $9.99.
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57 months ago
there updating there site thats what it keeps telling me and my itunes doesnt want to open in windows :( but in mac it does
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57 months ago
I honestly do not understand how someone could select 'negative' for this news story.
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57 months ago
Anyone else find it funny that some people vote this type of news as a 'Negative'!!

What's negative about a price drop??
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