Apple Partnering with Inline Video Ad Company?
NewTeeVee claims that Apple has partnered with a small San Francisco-based video advertising startup named Podaddies. The extent of the deal appears to be developing advertising support for Apple's Quicktime and iTunes groups, and does not involve a direct financial investment.
Podaddies CEO claims that its technology is currently functioning on "connected iPod and iPhone devices" and is working on adding compatibility for disconnected devices. ("Connected" may refer to internet-connected like the iPod touch and iPhone.)
Previous reports have revealed that Apple has been exploring the possibility of in-line video advertising. In-line ads would be video advertisements that would play at the beginning, middle or end of the content itself. In previous discussion it had been suggested that this in-line advertising would presumably discount the cost of the media itself.
Ad supported media could also be add additional flexibility to Television and Movie distribution through the iTunes Store. NBC recently pulled out of the iTunes Store to launch their own distribution. Meanwhile, Hulu is another major industry initiative to offer ad-supported content to consumers directly.
Podaddies CEO claims that its technology is currently functioning on "connected iPod and iPhone devices" and is working on adding compatibility for disconnected devices. ("Connected" may refer to internet-connected like the iPod touch and iPhone.)
Previous reports have revealed that Apple has been exploring the possibility of in-line video advertising. In-line ads would be video advertisements that would play at the beginning, middle or end of the content itself. In previous discussion it had been suggested that this in-line advertising would presumably discount the cost of the media itself.
Ad supported media could also be add additional flexibility to Television and Movie distribution through the iTunes Store. NBC recently pulled out of the iTunes Store to launch their own distribution. Meanwhile, Hulu is another major industry initiative to offer ad-supported content to consumers directly.
Top Rated Comments
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57 months ago
If Apple is going to charge for content and add advertising, no thanks.
If they are going to distribute free content (movies) with advertising, no thanks.
Netflix is my prefer method for watching movies. And I cancelled my cable tv because advertising sucks. Oh and I use SafariBlock also ;)
If they are going to distribute free content (movies) with advertising, no thanks.
Netflix is my prefer method for watching movies. And I cancelled my cable tv because advertising sucks. Oh and I use SafariBlock also ;)
57 months ago
i don't know about this. most people hate ads...
I think most people would watch/ignore ads-sponsored content over paying for it.
Would you rather download a TV episode for free with ads or pay $1.99 for it without ads? Because that's going to be a choice in the coming months. (if not from iTunes, then from NBC or Hulu)
arn
57 months ago
What's there to hate about ads when you can fast forward through them? Last time I checked, every iPod with video has that capability.:apple:
57 months ago
What's there to hate about ads when you can fast forward through them? Last time I checked, every iPod with video has that capability.:apple:
Not if they use some special DRM technique and updated firmware to recognize when an ad is playing and disable fast forwarding.
57 months ago
I think most people would watch/ignore ads-sponsored content over paying for it.
Would you rather download a TV episode for free with ads or pay $1.99 for it without ads? Because that's going to be a choice in the coming months. (if not from iTunes, then from NBC or Hulu)
arn
i think id like the choice.
some days im scrooge, other days i feel like no interruptions :)
57 months ago
Considering that most TV shows, I watch once, I'd rather deal with a few seconds of ads (especially if they are concentrated at the beginning or end) rather than pay the $1.99.
My issue with the NBCDirect thing is that a) it will require a proprietary player using a DRM system that I'm not familiar with (and accompanied by what-else-I-don't-know) and b) that it is not going to be Mac compatible in the immediate future (and I don't know if PPC will ever be supported). Running the same system through iTS would be worth while.
I see it this way - I can get the free one, and if I like it that much, I'll pay to buy the ad free version. Heck, I'd do the same with artists that I'm trying out for the first time. A 30 second ad on the front end of an album that I'm testing - if I find that I get annoyed with it after a couple of listens, delete without worry. Would save me a fair bit of cash...
My issue with the NBCDirect thing is that a) it will require a proprietary player using a DRM system that I'm not familiar with (and accompanied by what-else-I-don't-know) and b) that it is not going to be Mac compatible in the immediate future (and I don't know if PPC will ever be supported). Running the same system through iTS would be worth while.
I see it this way - I can get the free one, and if I like it that much, I'll pay to buy the ad free version. Heck, I'd do the same with artists that I'm trying out for the first time. A 30 second ad on the front end of an album that I'm testing - if I find that I get annoyed with it after a couple of listens, delete without worry. Would save me a fair bit of cash...
57 months ago
There are time when I'm actually GLAD to have a video, website, game, etc. be free, supported by ads. (I watch LOST that way and am glad to have it.)
There are times when it's worth it to me to pay for ad-free content too. (I buy Galactica... at least until NBC bailed!)
I have no problem with both kinds of media existing. Free doesn't always mean bad.
And I see no reason to assume Apple would BOTH charge AND run ads. That sounds more like cable TV :rolleyes:
There are times when it's worth it to me to pay for ad-free content too. (I buy Galactica... at least until NBC bailed!)
I have no problem with both kinds of media existing. Free doesn't always mean bad.
And I see no reason to assume Apple would BOTH charge AND run ads. That sounds more like cable TV :rolleyes:
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