NewTeeVee claims that Apple has partnered with a small San Francisco-based video advertising startup named Podaddies. The extent of the deal appears to be developing advertising support for Apple's Quicktime and iTunes groups, and does not involve a direct financial investment.
Podaddies CEO claims that its technology is currently functioning on "connected iPod and iPhone devices" and is working on adding compatibility for disconnected devices. ("Connected" may refer to internet-connected like the iPod touch and iPhone.)
Previous reports have revealed that Apple has been exploring the possibility of in-line video advertising. In-line ads would be video advertisements that would play at the beginning, middle or end of the content itself. In previous discussion it had been suggested that this in-line advertising would presumably discount the cost of the media itself.
Ad supported media could also be add additional flexibility to Television and Movie distribution through the iTunes Store. NBC recently pulled out of the iTunes Store to launch their own distribution. Meanwhile, Hulu is another major industry initiative to offer ad-supported content to consumers directly.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
