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AT&T to Target iPhone to Business Customers?

Macworld reports that AT&T (formerly Cingular) plans on marketing Apple's upcoming iPhone to business users.

Cingular, which was acquired by AT&T, recently decided that the iPhone will appeal to business users and the operator is now working hard to ensure that its backend enterprise billing and support systems will accommodate the device when it ships, said a source familiar with the companys plans, who spoke on condition of anonymity.


The news comes in the wake of comments by a Microsoft executive that the iPhone would "irrelevant to business users" due to a lack of 3rd party support:

"[The iPhone is] a closed device that you cannot install applications on, and there's no support for Office documents. If you're an enterprise and want to roll out a line of business applications, it's just not an option. Even using it as a heavy messaging device will be a challenge," the executive added.


Analysts appear to agree and feel that it would be a mistake for AT&T to market it specifically to business users who may depend on these 3rd party applications as well as ongoing concerns about battery life and the non-removable battery.

Apple stated early on that they will be limiting 3rd party development on the Apple iPhone. While additional applications may become available, they will be in a "controlled environment".

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63 months ago
Not really a surprise. After all, its only business people who could afford it.

Now if I can just get my boss to approve the requisition...:rolleyes:
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63 months ago
Well, I'm going to buy one, and write it off as a business expense :)

Not sure if I see many crackberry addicts switching, but I see no reason why it wont be able to be used by some companies as their corporate communication device.....
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63 months ago


Analysts appear to agree and feel that it would be a mistake for AT&T to market it specifically to business users who may depend on these 3rd party applications as well as ongoing concerns about battery life and the non-removal battery.


I think these analysts have it wrong. How many people seriously edit, or for that matter even view, an office document on one of these devices?

Of course that goes against what MS is trying to advocate with the whole windows mobile media blitz.

Personally its one of those things, you think you need it, but never use it...
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63 months ago



The news comes in the wake of comments by a Microsoft executive that the iPhone would "irrelevant to business users" due to a lack of 3rd party support:


MS' guys are just jealous...
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63 months ago

...The news comes in the wake of comments by a Microsoft executive that the iPhone would "irrelevant to business users" due to a lack of 3rd party support:

Analysts appear to agree and feel that it would be a mistake for AT&T to market it specifically to business users who may depend on these 3rd party applications as well as ongoing concerns about battery life and the non-removal battery...


Ok, let me try to understand this... the Microsoft exec says iPhone is bad because it's "closed" and thus won't run Office??? Well, isn't Office f-ing "CLOSED" itself? What a hypocrit! :mad: :mad: :mad:
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63 months ago
Microsoft is gonna make themselves look stupid in a few months when there are indeed apps that'll open/create word files & when other 3rd party apps are released for iPhone.

Saying that the user "cannot install applications on" the device is just stupid of them to even say. Oh, really Microsoft?? Last time I checked, no one said you wont be able to install apps on the phone, just that they will have to pass Apple's tests, like the iPod games are now.

How 'bout shuttin' up until we know the specifics, MS??
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63 months ago
I can see this for small businesses but not for large businesses.

Corporations need to be able to encrypt the content of the device, they need to comunicate over encrypted channels (end to end with their internal email server) and need to comunicate via email with outsiders via some other form of secured email.

Last but not least, entering the wrong code should wipe the device after n number of bad tries.

Based on what little we know so far, these capabilites are not in the iPhone making it like any other phone other than blackberry. Blackberry phone and their server software that runs on the Corporate email server has these capabilities and more.

Sorry not yet in the same league, but I do want one for my use not work.
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63 months ago
Is there some unannounced App that AT&T knows about?

Doesn't make sense unless they put together something to compete with the crackberries...
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63 months ago
As the battery is CHARGABLE, who cares whether or not it's removable?
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63 months ago
Honestly, my understanding is that one of the things that most terrifies corporate IT departments is employees downloading and installing any old thing on their laptops or cell phones. They might see the limited ability to install apps on the iPhone as a plus.
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