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Steve Jobs and EMI Press Conference on Monday - No More DRM [Updatedx2]

Macworld.co.uk is reporting that Apple and EMI will be hosting a joint announcement on Monday, April 2nd.

The press invite reads:

Please join EMI Group CEO Eric Nicoli at EMIs headquarters on Monday 2 April at 1pm London/8am New York time to hear about an exciting new digital offering, with special guest, Apple CEO Steve Jobs."


A special live performance from an unannounced artist will also take place.

Late last week, MacRumors had heard rumblings that Steve Jobs and EMI would jointly announce the dropping of Digital Rights Management for EMI's music associated with iTunes. We were unable to confirm, so we were unable to publish, but this invitation certainly adds credence to this story.

EMI has previously been rumored to have been considering dropping Digital Rights Management from their music. Add to this, Steve Jobs plea to the industry to stop forcing Digital Rights Manangement.

Macworld.co.uk speculates that this may also relate to the rumored Beatles / iTunes distribution partnership, but no new rumors on this have emerged.

(Note: This story is not an April Fools joke.)

Update: Reuters.co.uk confirms that a Beatles announcement is not likely according to their source:

"There is no Beatles' announcement," the source said.


Update 2: The Wall Street Journal confirms that the announcement will relate to removing Digital Rights Manangement:


In a major reversal of the music industry's longstanding antipiracy strategy, EMI Group PLC is set to announce Monday that it plans to sell significant amounts of its catalog without anticopying software, according to people familiar with the matter.

The London-based music company is to make its announcement in a press conference that will feature Apple Inc. Chief Executive Steve Jobs. EMI is to sell songs without the software -- known as digital rights management, or DRM -- through Apple's iTunes Store and possibly through other online outlets, too.

Top Rated Comments

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64 months ago
wow, big news.

if music didnt have DRM, I'd probably buy more of iTunes.. I still like my Cd's though

EDIT... my Name, Intellectual Willis.. thats amazing!!!
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64 months ago
If this is true, Mazel Tov Steve Jobs, and nice work. This could be a huge step foward in the music industry.
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64 months ago
It's a good thing you put the "Note:" on the end, because this would surely be thought of an April Fool's Joke.

But if this is true it's great!

Maybe it will inspire others to follow suit.
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64 months ago
Great news for all music fans.
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64 months ago
How about DRM-less + the rumored Apple Lossless encoding?

Though it's nothing related to me... There is no iTunes Store here in Hong Kong...
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64 months ago
Amazing. The next thing is for them to start offering downloads in a lossless format, then I'm there!
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64 months ago

It's a good thing you put the "Note:" on the end, because this would surely be thought of an April Fool's Joke.

But if this is true it's great!

Maybe it will inspire others to follow suit.


Wouldn't that be a hoot!
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64 months ago
*YAWN....*

Apple DRM has been the reason I've lately topped buying music off itunes lately.

This is a welcome change.
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64 months ago
Woohoo - sent the MacWorld link to MR AIM thingy - don't know if I got there first.
BBC also picked it up pretty sharpish
http://news.bbc.co.uk/1/hi/technology/6516189.stm

I would definitely buy more iTunes if they were DRM free. I like to fish out random tracks to DJ with on Traktor, but then have to go to places like bleep.com or go and buy/order the physical cd. Can be **** having to buy the CD when the artist in question has only released a couple of tracks which are hidden away on random compilations, when you only like a couple of the tracks on the whole compilation. Would be nice to be able to pick out tracks then put them in Traktor. Think it might turn into a spending spree though...

P.S I was concierge Montserrat a moment ago. What happened? I kinda liked it, particularly after having just watched a documentary on pre-revolution France...

Edit - concierge is back :)
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64 months ago
makes me want to go buy something from iTunes to celebrate!
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