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PortalPlayer Losing Apple's iPod Business?

Thursday April 20, 2006 2:01 am PDT by Arnold Kim
PortalPlayer chips has been at the heart of the iPod since the very beginning and the company has grown substantially because of it. 90% of PortalPlayer's sales are said to be directly due to iPod sales.

According to an announcement today, PortalPlayer revealed that their successor to their current PP5021 media processor chip will not be used by Apple in "its new mid-range and high-end flash-based iPods."

Meanwhile, PortalPlayer believes the current chip "will continue to be used in other members of the iPod family."

Apple's current Flash-based iPods include the iPod shuffle and iPod nano.
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the.snitch
76 months ago
intel chips perhaps in the next ipod?
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ATG
76 months ago

intel chips perhaps in the next ipod?

LOL.

Does the new high end flash iPod refer to the nano or something else? I never really thought of the nano as high end.
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bigandy
76 months ago
maybe apple are leaning toward creating their own controller, and saving money..
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kntgsp
76 months ago

maybe apple are leaning toward creating their own controller, and saving money..


Seems like the most believable solution I can think of.
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DeadEye686
76 months ago

maybe apple are leaning toward creating their own controller, and saving money..


And being able to design and possibly patent new features without other companies being able to purchase the controllers for their own mobile devices.
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monkeyandy
76 months ago
either they might use intel chips for the future or don't expect any wi-fi/bt enabled ipods for a while!
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the.snitch
76 months ago



According to an announcement today, PortalPlayer revealed that their successor to their current PP5021 media processor chip will not be used by Apple in "its new mid-range and high-end flash-based iPods."


Come to think of it, just because the successor of the current chip wont be used in the next ipod, doesn't mean that PortalPlayer is losing Apple's Business.
Perhaps a higher end chip from PortalPlayer will be in the next ipod?
It would make sense if Apple continues to add features. The current interface is too laggy for my liking anyway. Not Snappy enough.
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the.snitch
76 months ago
How about these chips in the next ipod?

"Intel finally unveils low-voltage chips - April 19, 2006"

http://news.com.com/2061-10791_3-6062775.html

"The Ultra Low Voltage Core Solo chips consume only 5.5 watts of power when running at their maximum"

The specs seem too high for just an ipod though...maybe a true 720p HD video ipod..
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MrCrowbar
76 months ago


The specs seem too high for just an ipod though...maybe a true 720p HD video ipod..


Hmmm 720p works for me :D .
I tell you, we will get that 8 pounder Steve told us in "Super Secret Apple Rumors" :eek:
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darwen
76 months ago

PortalPlayer revealed that their successor to their current PP5021 media processor chip will not be used by Apple in "its new mid-range and high-end flash-based iPods."


I wasnt aware that apple had a high end flash player. The Nano is mid and the shuffle is low. There is no high end flash player. Then again, this does say "future products"! Possible leak :confused: Does not add up though.
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