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Apple Sues Think Secret [Updated x 2]

CNET News reports that Apple is suing rumor site Think Secret for posting Apple trade secrets and for encouraging and inducing persons to provide product information in breach of agreements. Previously, Apple had named ThinkSecret.com, along with AppleInsider.com and PowerPage.org, in subpoenas while tracking down leaks of information about Asteroid.

The court filings list particular Think Secret articles, including the headless iMac and iLife '05 stories, without identifying which reported details are true.


"Apple has filed a civil complaint against the owner of ThinkSecret.com and unnamed individuals who we believe stole Apple's trade secrets," Apple said in its statement. "We believe that Think Secret solicited information about unreleased Apple products from these individuals, who violated their confidentiality agreements with Apple by providing details that were later posted on the Internet."

In the suit, Apple outlines the damage that leaks cause, noting that disclosures give competitors a head start and hurt the buzz created around its products. "Unauthorized disclosures diminish the interest of both the mainstream and trade media in the launch of a new product," Apple said.

Previous related stories: Apple Sues Over Leak, Apple Sues Tiger Leaks, $499 Headless iMac?, iWork '05 Productivity Suite?

[Update] Think Secret has released a statement addressing the suit

"We're confident that Think Secret's reporting is consistent with the right and privileges granted by the First Amendment," dePlume wrote. "The complaint is being reviewed, and Think Secret defers further comment until it has been analyzed."



[Update] The Mac Observer reports that the Electronic Frontier Foundation will provide legal representation to AppleInsider.com and PowerPage.org, but not ThinkSecret.com, in this matter.

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93 months ago
Holy ****! That's unbelievable! :eek:
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93 months ago
Damn, look out MR, here come the lawyers!
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93 months ago
Oh well I hope Macrumors is safe
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93 months ago
Wow! Scary stuff, lets hope they don't start coming after MacRumors! :eek:
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93 months ago
Apple is into the holiday spirit, eh? Seems they can't control their own employees and contractors, so they figure... "Hell, lets sue and sobeana the publishers of sites most dedicated to spreading the Apple cheer."

Bah Humbug
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93 months ago
any chance this is all just another part of the pre-announcement circus, designed to whip all the rumor junkies into a frenzy so that we tell everyone we know about stuff that may be coming out in a week, thus providing apple with a larger audience of interest?
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93 months ago
This could really affect the quality and number of rumors we see around here anymore, especially if Steve catches the Apple people who are talking to Think Secret. :(

I guess I'm not super surprised, though.
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93 months ago
I guess Apple wants to kill all Rumour sites, eh?

Not fair. They help generate excitement for Apple's products. You'd think Apple would love them, or at least find a way to use them to their advantage. This "sue them to death" crap isn't going to work. We're living in the information age, you can't keep anything under wraps anymore. :D
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93 months ago
Regardless of what you think about the ethics of these lawsuits, do you think their simple existence lends credence to the topics of these rumors?

Why would Apple sue over release of information about non-existent products? Unless those products won't be coming out as planned. I hope we don't have to wait to hear about miniMac.
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93 months ago
They should stop paying those high price lawyers and start printing a roadmap of products so the consumer can make a logical decision instead of the mystery game they play. Think secret is a direct reflection upon Apples own policies of not telling anyone anything. Glad i canceled that Powermac that was overdue for more then a month and went elsewhere. Hope Think Secret wins but you know who has the money in the bank and when it comes to lawsuites the biggest dollar usually wins doesnt it. Apple sues everyone and i think its tastless bullying tactics that you Mac Zealots should be aware of. Maybe we should email Apple and let them know its their own fault for playing spy vs spy.
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