Pepsi-iTunes Promo: 5 Million Songs

Category: News and Press Releases
Link: Pepsi-iTMS contest produces weak redemption numbers
Posted on MacBytes.com

Approved by Mudbug

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

I imagine the redemption rate was pretty poor considering how terrible Pepsi's distribution was. Throughout the entire promotion, I never saw even one bottle in any of my local grocery stores. In fact, it was pretty much hit-or-miss in local convenience stores as to whether or not I'd find iTMS caps.

I pretty much dring Diet Coke exclusively (as soda goes), but I was ready and willing to drink nothing but Diet Pepsi throughout the promotion. I only wish Pepsi could've delivered.

sheesh, only 5 million out of 100 million. That's not a good promotion.

sheesh, only 5 million out of 100 million. That's not a good promotion.

Pepsi really shot themselves in the foot on this one, poor distribution really lost them alot of customers.

I'm a Coke man, but I drank pepsi like crazy. I had over 50 caps and won nothing. I thought I heard it was 1 in 3 wins. Maybe it was like 1 in 100 wins so stead of 100 million wins, it was really 10 million. 5 mil out of 10 mil ain't bad.

Didn't I say only 5-20 million would redeem their songs, oh ya whos yo daddy!!!!

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

I didn't see a single one where I live (just northwest of L.A.). :mad: I am not sure whether it was intentional or not, but Pepsi had some definate logistics problems with this promo on the west coast. On the positive side, I hate Pepsi and wasn't looking forward to drinking the swill. Long live Coca Cola!

EDIT: Not to defend Pepsi, but thinking about this further, the grocery strike in southern California may have somehow impacted distribution of the iTMS caps.

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

I drink Pepsi anyway and I was ready to buy more than usual, however I only found a few places that had them. Oddly enough, one was a Target.

P.S. - out of like 10 caps, I won once.

Cnet reports that Pepsi and Apple gave away 5 million of the potentially 100 million songs during the Pepsi/iTunes promotion.

The 5 million songs given away were included in the 70 million total songs announced today during the iTunes conference call.

Unredeemed codes can still be used by April 30th, 2004.

Bad, Bad, Bad ... 5% only ... I was waiting no less than 20% ...

:( :mad: :eek:

EDIT: Aprox 3 months and? .... Nada? Communication problems with pepsi, steve?