Apple Considering 20th Anniversary Superbowl Ad?
The "1984" Apple ad marked the introduction of the Macintosh and was originally aired during half-time at the 1984 Superbowl. The "1984" television ad has received critical acclaim, won numerous awards, and is ranked 12th amongst AdAge's Top 100 Advertising Campaigns of the 20th Century.
Due to the expense of producing a new ad, however, there was reportedly some consideration to simply rerunning the "1984" ad. Concerns that younger viewers may not recognize the reference were, however, raised.
Apple had not purchased any Superbowl advertising spots at the time the Adage article (Pay Content) was published.
Regardless, Apple will at least appear in Pepsi-purchased advertisements which will air during the 2004 Superbowl to launch Pepsi's 100 million iTunes song promotion.
Thanks to AppleMatters.com for referencing the original Advertising Age article.
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"we are not meant to be cogs in a system"
-howard dean
As for rumours... by the time the news filters through to the mainstream press its more than passe on sites like these... don't even bother reading the article..
As for what's coming.....
Refreshing the G5 line... yeah whatever..., new iPods... yeah wahtever...., more iTMS stuff... all good...
What's the new thing?? What is the rabbit that is going to be pulled out of the hat?? What is the next iPod?? Anyone??
Like Snagglepuss...... exits, stage left.....
I've always been amazed and shocked that Apple didn't recycle the ad. I've got a nice local copy (don't remember where I found it, but it's around if you look), and view it now and then with amazement.
In 1984 it was a view of Big Brother, using IBM as Big Brother. Now we have Microsoft. The ad is perfectly appropriate now. Just change the narration and text at the end to a generic Apple promo and it's fine. It won't say "1984", because (as someone said) many people won't get the reference today. But something could be written to mean the same thing.
As a 60-second ad it won't be cheap during the Super Bowl. I don't care if they run it then or not (although it would be cool). They just need to use it.
Originally posted by richie
The problem is, I wouldn't want them to run an ad that tried to hark back to the 1984 ad, but failed, thus tainting the original ad.
It was the lemmings ad and it was a complete failure. They promoted it like mad and no one liked it.
Originally posted by bignumbers
The "1984" ad is the best ad ever made. What's amazing is it only ran once, and is still the 12th highest-ranked campaign ever.
I've always been amazed and shocked that Apple didn't recycle the ad. I've got a nice local copy (don't remember where I found it, but it's around if you look), and view it now and then with amazement.
In 1984 it was a view of Big Brother, using IBM as Big Brother. Now we have Microsoft. The ad is perfectly appropriate now. Just change the narration and text at the end to a generic Apple promo and it's fine. It won't say "1984", because (as someone said) many people won't get the reference today. But something could be written to mean the same thing.
As a 60-second ad it won't be cheap during the Super Bowl. I don't care if they run it then or not (although it would be cool). They just need to use it.
I'm pretty sure that I remember seeing the 1984 ad running at other times than just the Superbowl.
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