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iTunes Music Store Has Sold 20 Million Songs

CNet reports on the iHollywood Forum's Music 2.0 conference that took place on Monday.



According to the article, Apple is up to 20 Million songs sold via the iTunes Music Store. (Apple was at 13 million songs as of October 16th.) Peter Lowe, Apple's Director of Marketing, also reported that 45% of songs from iTunes have been in the form of albums.



Some interesting statistics from the NPD Group showed that the average iTunes customer bought 49 songs during the first four months of the iTunes Music Store's operation, which comes out to twice the purchasing pattern of the average teenager over the same time period.

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107 months ago
Happy to add to those stats. I've purchased about thirty songs, just tonight (I love the new gift certificate plan - they were all on a b-day present). I figure I have purchased over 125 tracks, total. Maybe 150. Apple might really have a shot at hitting 100mill... keep your fingers crossed.

How many total tracks have other MR users purchased?

Dan

edit: typo in the original article... "According to the article, Apple's is up"
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107 months ago
is this below or above their goal??
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107 months ago
Twenty million is a great stat, but it doesn't say anything about how many are on each platform. I'm curious how this will jump when the advertising from Pepsi and Macdonalds (?) kicks in.

Oh, and I loved this quote:

The Macintosh audience may not be representative of the larger market, however, since Apple buyers tend to have higher incomes and greater technological sophistication than the PC audience as a whole, and have previously had less access to the free file-swapping services.

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107 months ago
Wow, this is great! Yay for Apple Computer.
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107 months ago
so the contract with Pepsi will represent equivalent of 3 years iTMS activity!!!!!
really good Apple
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107 months ago

Originally posted by alset

How many total tracks have other MR users purchased?

Dan


Hey Dan, check out my Biggest Purchased Music thread here at MR. Just a hint, you know, since you were curious how many songs other MR members have purchased.

Here is the thread:
http://forums.macrumors.com/showthread.php?s=&threadid=48033&highlight=purchased+music
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107 months ago
That's about 1 million songs a week (7 weeks until now, 7,000,000 songs sold in that period of time). So it seems like the iTMS is getting more popular, probably because of the PC version being released (IIRC, it was at about a 600,000 song per week rate before iTunes for PC came out).
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107 months ago
I am betting that the trand line is going to keep curving up as PC users catch on to ITMS. The big rush is going to come after the planned ad blitzes and giveaways from McDs and Pepsi .... this is gonna be good.
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107 months ago
apple's goal was 100million in the first year

arn
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107 months ago

Originally posted by Sayhey
since Apple buyers tend to have higher incomes and greater technological sophistication than the PC audience as a whole


Them's Fighting words. One may argue that apple customers have a lower technological sophistication than x86 users, hence their computers only come pre constructed, with everything already installed ready to used. No computing knowlege required. Apple could gain significant market share by sell in barebone, headless systems, (2 or 1 procs, 1 case and a motherboard) thus not pricing themselves out of the mass market.

However, Well done to the ITMS, even though when it comes to Australia, I won't touch it with a 40ft pole. (Big fan, of free downloads and Real CD's)
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