New Apple Advertisment/Promo Details...
In the commercials, celebrities and regular people talk about PowerMac G4's, the new iMac, iPods, Powerbook G4's, and iBooks, and programs like iMovie. Errol Morris was rolling tons of film while people talked and talked about how Mac had changed their lives. Musicians, such as Lou Reed, Spike Lee, Bella Fleck, the CEO of Phat Records, and a bunch of Grammy artists talked about products.
The commercial was up in Boston, but came down to New York to shoot at Silvercup Studios in Queens. In total, it was about a week and half long shoot in late April to early May. It didnt really focus on the new products, but more on how they have helped these people do tasks such as editing in a plane. Each person was shot with a different Mac product on a pedestal next to them. One person talked about how he went from being an engineer to a furniture designer because of Macs.
This is very similar to the promos that Apple runs at MacWorlds or with releases of new products. This would imply that if the new iBook is being released soon, it will have the same design, but only internal upgrades. That way, this promo could be used for its release.
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In the commercials, celebrities and regular people talk about PowerMac G4's, the new iMac, iPods, Powerbook G4's, and iBooks, and programs like iMovie. Errol Morris was rolling tons of film while people talked and talked about how Mac had changed their lives. Musicians, such as Lew Reed, Spike Lee, Bella Fleck, the CEO of Phat Records, and a bunch of Grammy artists talked about products.
The commercial was up in Boston, but came down to New York to shoot at Silvercup Studios in Queens. In total, it was about a week and half long shoot in late April to early May. It didnít really focus on the new products, but more on how they have helped these people do tasks such as editing in a plane. Each person was shot with a different Mac product on a pedestal next to them. One person talked about how he went from being an engineer to a furniture designer because of Macs.
This is very similar to the promos that Apple runs at MacWorlds or with releases of new products. This would imply that if the new iBook is being released soon, it will have the same design, but only internal upgrades. That way, this promo could be used for its release.
Originally posted by arn
Musicians, such as Lew Reed, Spike Lee, Bella Fleck, the CEO of Phat Records, and a bunch of Grammy artists talked about products.
what the?! spike lee's a musician now???
haha. well, it sounds good. looking forward to seeing it/them
I guess Apple's finally taking the FULL plunge. Beginning with the Apple Store employee t-shirts... And now, taking to the airwaves...
Say hello...
"Everything is easier on a Mac."
As someone said earlier, of course... "Think different." is here to stay. And Apple will always be for the crazy ones...
My only fear... Will the commercials be as eye-catching and memorable as "Window"?
I hope that we'll start seeing some mud-slinging, PC-hating, Pentium-on-snailing, burning up little green men commercials--of course, hidden subliminally in the background. (So much for commercials that show of a "brand-new" product: iCam, iPhone, iWallet, iDream, iServer...)
Here's to Apple!
Christof
I still get misty eyed when I see 1984 and the "Think Different" "Here's to the..." ad. will the new ads do this? I hope so.
Originally posted by arn
This is very similar to the promos that Apple runs at MacWorlds or with releases of new products. This would imply that if the new iBook is being released soon, it will have the same design, but only internal upgrades. That way, this promo could be used for its release.
The same could be said for the desktop G4s. That might be a sign we won't see G5s any time soon, well at least till MWSF 2003. Damn, damn, damn. MWNY might get a speed bump and bus/memory upgrade, what a shame.
When do you think these commercials will start airing? Maybe they come out soon, with the new iBook rumors and all. We still have a couple months till July, so I can still hope.
Well, one can hope....
Originally posted by crassusad44
I have yet to see Apple making a 5-min video for an update to one model, with artist and other famous people talk about the new product. These kind of promos tend to appear with a big announcement, and a new design. Like with the PowerBook G4, the new iBook, the iPod, the new flat-panel iMac, and the PowerMac G5.......
Well, one can hope....
I think you fail to see the intention of these new ads. Apple is making them not to show off new products, but to explain the benefits of the macintosh, and how it has changed people's lives for the better... so people realize it's more than just a pretty computer. it's basically the same theme as all their other ads have been lately around, "everything is easier on a mac"
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