Vevo


'Vevo' Articles

Vevo Debuts Revamped Apple TV App With Curated Playlists and Video Previews

Music video hosting service Vevo today introduced a revamped Apple TV app that has been fully redesigned with a simpler interface that's easier to navigate and a new focus on personalization and curation, both of which Vevo hopes will draw in more users. Vevo's new design brings videos and playlists front and center, with the aim of providing an immersive video watching experience as soon as the app is opened. A new "peek-inside-playlist" feature lets users browse through content while listening to playlists, artist stations, or videos, and as the app is used, it will learn more about each user, offering up personalized content that can then be further customized by adding videos to a playlist or favorites section. Users can choose from a variety of curated artist stations that match tastes and moods, and there's programming curated by an in-house editorial team that's designed for different times of the day, big events, and holidays. All playlist content is also localized by genre and market, and there's a genres section for browsing top videos, trending artists, and most recent playlists in each genre."Music videos became a cultural phenomenon through the power and reach of television over the last thirty years," said Erik Huggers, CEO, Vevo. "In recent years, this platform has lacked the rich and immersive experience that a new generation of viewers demand from their connected devices. With Vevo for tvOS, we've created an environment that allows the music video to shine once again on the big screen, with an intuitive user interface and new levels of

Vevo App Gets Redesign, Adds User Profiles and Curated Music Playlists

Music video platform Vevo has released a major update to its iOS app as part of a wider continuing effort to revamp the brand. Users of the app can now create profiles to share their music preferences with friends, while an update to the main feed means videos play in zoomed portrait view in addition to landscape. Machine learning has also been introduced to the app's server back end, offering more intelligent auto-generated playlists based on what users are already listening to. Additionally, the company has partnered with a handful of original content curators, like Stereogum's Scott Lapatine and Rap Radar's Brian "B. Dot" Miller, to serve new videos and playlists to users directly through the app. Back in February, Vevo released its Apple TV app – also soon to be updated – in a move that attempts to pitch it as an MTV-like music video destination for the digital era. The platform currently has 400 million active monthly users, over half of which view Vevo content through the brand's mobile app. Vevo is a free download for iPhone and iPad available on the App Store. [Direct Link

Music Video Service Vevo Launches New Apple TV App

Vevo today announced that it has brought its popular music video streaming service to the new Apple TV in a tailor-made native tvOS experience. Available to download right now, Vevo says that the app will act as "an extension of the company’s product-driven strategy to deliver the best cross-platform music video and entertainment experience." “Artists and audiences deserve great music video experiences, whether on mobile devices or connected TVs,” said Erik Huggers, CEO, Vevo. “The launch of our new Apple TV app represents an important milestone for Vevo. We continue to invest in what we believe is the premium platform for music videos and related original content.” Customized for the living room setting of the Apple TV, Vevo's app will let users seamlessly sync their music video favorites and playlists between the company's other applications, browse current trending videos, and specify searches through the service's back catalogue of genres and artists. The Spotlight section will let Vevo users stream a personally curated selection of videos on autoplay as a method of discovery for potentially finding new favorite songs. Those interested can download the new Vevo Apple TV app on the tvOS app store beginning today. The company also has an app for iOS devices. [Direct Link