Vevo today announced that it has brought its popular music video streaming service to the new Apple TV in a tailor-made native tvOS experience. Available to download right now, Vevo says that the app will act as "an extension of the company’s product-driven strategy to deliver the best cross-platform music video and entertainment experience."
“Artists and audiences deserve great music video experiences, whether on mobile devices or connected TVs,” said Erik Huggers, CEO, Vevo. “The launch of our new Apple TV app represents an important milestone for Vevo. We continue to invest in what we believe is the premium platform for music videos and related original content.”
Customized for the living room setting of the Apple TV, Vevo's app will let users seamlessly sync their music video favorites and playlists between the company's other applications, browse current trending videos, and specify searches through the service's back catalogue of genres and artists. The Spotlight section will let Vevo users stream a personally curated selection of videos on autoplay as a method of discovery for potentially finding new favorite songs.