Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.
As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.
Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.
Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.
Tim Cook
By MacRumors Staff
Tim Cook Articles
How Apple Changed Under Tim Cook: 15 Years in Numbers
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years.
Cook took over as CEO on August 24, 2011, after Steve Jobs resigned.
Apple's Revenue
During yesterday's earnings call, Bank of America...
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Apple CEO Tim Cook Achieves 'Amazing' Feat
Tim Cook participated in his final earnings call as Apple's CEO on Thursday, and a Wall Street analyst pointed out an impressive feat.
As noted by Bank of America analyst Wamsi Mohan during the call, Apple just reported more revenue in a single quarter of 2026 than it did in the entire 2011 fiscal year in which Cook became CEO. The feat shows just how much Apple has grown on a financial...
Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
On the pricing front, you know, we reluctantly raised prices. I would say we did it because we're in what I would...
Tim Cook Thanks Shareholders on His Final Apple Earnings Call
Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, ...
You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
Tim Cook and John Ternus Attend Sun Valley Conference Together
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes.
Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($).
An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues."
Siri AI will be available...
Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'
Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips.
"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," said Cook, in an interview with The Wall ...
Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers.
"Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks.
Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways.
"I think I'll say it the way I always say it," concludes Cook.
Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
Apple's Tim Cook Among CEOs Invited on Trump's Trip to China
The Trump administration plans to invite Apple CEO Tim Cook and CEOs from other companies like Nvidia, Qualcomm, Exxon, and Boeing on a trip to China next week, reports Semafor.
Trump will apparently focus on building his relationship with Chinese President Xi Jinping during the May 14 and May 15 meetings. Treasury Secretary Scott Bessent, United States Trade Representative Jamieson Greer,...
Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand
Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week.
On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March.
"We could not be happier with how things are going at the moment," he said.
Apple was very optimistic ...
Tim Cook Meets With Commerce Secretary Howard Lutnick Ahead of CEO Transition
Apple CEO Tim Cook met with United States Secretary of Commerce Howard Lutnick on Monday. The U.S. Department of Commerce shared details on the meeting on social media, and said that Lutnick wished Cook well, commending his "remarkable leadership and lasting contributions to American technology."
Last week, Apple announced that Cook would be stepping down from his role as CEO on September 1, ...
The MacRumors Show: Tim Cook to Step Down as Apple CEO
On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.
Subscribe to The MacRumors Show YouTube channel for more videos
Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including...
Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO
Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus.
The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the...
MacRumors Readers React to Tim Cook Stepping Down as CEO
Apple yesterday announced that longtime Apple CEO Tim Cook is planning to step down from his role later this year, with current hardware engineering chief John Ternus set to take over as CEO. We've seen media reports suggesting Ternus will bring Jobs-like decisiveness back to Apple, as well as reactions from top world leaders, but we thought we'd also highlight what MacRumors readers think of the ...
Apple Teases 'Incredible Road Map Ahead'
In an all-hands meeting with employees today, Apple's future CEO John Ternus teased an "incredible road map ahead."
"I'm not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career," said Ternus. While the meeting was private, Ternus' comments were reported by Bloomberg's Mark Gurman.
Appearing alongside Apple's current CEO...
Tim Cook Says He's 'Healthy,' Plans to Remain at Apple 'for a Long Time'
Tim Cook today told employees he plans to be at Apple "for a long time" in his new role as executive chairman. Cook shared the information in an all-hands meeting detailed by Bloomberg.
"I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over...
Top Leaders React to Apple Announcing Tim Cook Will Step Down as CEO
Apple on Monday announced that Tim Cook will be stepping down as CEO, and some top leaders around the world have publicly commented on the news.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of ...
