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'Play Store' Articles

Google Follows Apple's Lead By Reducing Play Store Fee for App Subscriptions

Google revealed on Thursday that it would follow Apple's lead in lowering the amount of money app developers must pay for mobile subscriptions processed through the company's Play Store (via The Verge). Adoption of the subscription model by iOS developers has increased over recent months, causing some controversy within the app-using community. Apple incentivized developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies in September of last year. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple's cut drop down to 15 percent. Google is adopting the same policy for subscriptions in its Play Store – an Android developer selling a subscription service will be eligible for the cut if the customer in question has been subscribed for more than a year. The company plans to bring the change into effect starting January 2018. As The Verge notes, Google is trying to stay competitive with Apple by offering a reduction in its fees. This way the company ensures that subscription services like Spotify don't try to bypass the Play Store in an effort to avoid paying the fee. But it also encourages developers to work harder to keep users subscribed for longer, given that the free reduction doesn't take effect until 12 months into the initial

Google Now Manually Reviews Play Store Submissions, Approval Times Still Faster Than App Store

Google on Tuesday announced two changes to the Play Store that it hopes will result in an improved experience for both developers and users. The first is a new review process where apps submitted for approval are manually reviewed by a team of employees at Google before the software is published on the Play Store. Google claims it began manually reviewing apps several months ago, with no noticeable change in approval times during the rollout. The move to human reviewers marks a significant change for the Play Store, as the ability for developers to have apps go through a quick and automatic review process was a major differentiating factor over Apple's tedious review process for the App Store on iPhone and iPad. Nevertheless, Google says it will continue to help developers get their apps published on the Play Store within hours of submission, rather than days or weeks. Apple has been rather controlling and inconsistent at times in regards to enforcing its App Store review guidelines over the years. Last month, for example, the iPhone maker began rejecting apps with violent screenshots for infringing upon a long-standing review guideline. Developers also face long waits with Apple, as the average approval times for apps are roughly six days for the App Store and seven days for the Mac App Store. The second improvement is the introduction of an age-based rating system for apps and games on the Play Store, based on official rating authorities such as the Entertainment Software Rating Board (ESRB) in the United States, Pan-European Game Information (PEGI) in Europe