NBA


'NBA' Articles

Apple's Beats by Dre Brand Unveils New NBA Collection

Apple's Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers, Houston Rockets, Philadelphia 76ers, Toronto Raptors, and Boston Celtics. Each pair of headphones is a different color with subtle same-color logo branding for each NBA team. Get closer to your music and show love for the team you rep with the Beats NBA Collection. These Beats Studio3 Wireless headphones, worn by some of your favorite players, feature your team's authentic colors and iconic logos. The final result is a collection designed just for the fans, honoring the spirit and emotion that makes up each of the six available team options.The NBA Collection Studio 3 Wireless Headphones are priced at $349 and offer the same features as all other Beats Studio 3 Wireless headphones such as a W1 chip for pairing, 22 hours of battery life, Pure Adaptive Noise Canceling, and more. Apple announced a Beats by Dre partnership with the NBA back in September, which makes Beats by Dre the official headphone, wireless speaker, and audio partner of the NBA and sister associations WNBA, NBA G League, and USA Basketball. In addition to offering NBA-themed headphones for fans, Beats will also provide headphones for players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and

Apple's Beats by Dre Brand Announces NBA Partnership

Beats by Dr. Dre, Apple's well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018. Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones. Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns. Luke Woods, Beats by Dr. Dre president, said that the company's partnership with NBA is the "perfect alignment," an unsurprising statement given that Beats has long used major athletes to advertise its headphones, even prior to the purchase by Apple."The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop's place on and off the court and LeBron James is breaking new music every day... the list goes on and on," said Luke Wood, President of Beats by Dr. Dre. "This partnership with the NBA is the perfect alignment for Beats. It feels like coming home."In addition to developing NBA-themed headphones for fans, Beats also plans to provide headphones to players and advertise during major events like the NBA All-Star, NBA Draft,

Latest Beats Ad Features LeBron James, Kevin Durant, and Other NBA All-Stars

Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden. The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones. It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals. James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday. Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last

Apple Pay Now Accepted By T-Mobile, GameStop, NBA Teams and More

Apple Pay is now accepted by ten additional stores and partners in the United States, including T-Mobile retail stores, GameStop and a trio of NBA franchises in the Golden State Warriors, Orlando Magic and Phoenix Suns. The mobile payments service, compatible with iPhone 6 and iPhone 6 Plus, and soon Apple Watch, can now be used at 68 participating stores throughout the country as Apple continues to add new partners. The full list of newly added participating stores and partners: — ACME — Davis Food & Drug — Firehouse Subs — GameStop — Golden State Warriors — Luby’s — Orlando Magic — Phoenix Suns — Rubio’s — T-Mobile Stores Apple Pay is a NFC-based mobile payments service that debuted on the iPhone 6 and iPhone 6 Plus last October, enabling customers to make contactless payments by holding their smartphone up to a payments terminal at participating vendors. The service is secured by Touch ID and will also be compatible with the iPhone 5 or later when paired with an Apple Watch, which is available for pre-order April 10 and goes on sale April