Apple Music and NBA Partner on New Playlist, Songs Will Be Featured in Game Highlights

by

Apple and the NBA today announced that they have partnered on a new Apple Music playlist, as noted by Bloomberg.

eddy cue warriors
The report notes that the new Base:Line playlist will have about 40 songs with a hip-hop focus. The songs will also be available through the NBA's app and website, and will be featured in game highlights shared on social media.

Apple plans to refresh the playlist weekly, with the songs sourced from independent label UnitedMasters.

Top Rated Comments

steve217 Avatar
11 months ago
Nothing for the pets still.
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
11 months ago


The NBA is so important for the young generation and Apple knows this.

A couple million people came out for the Raptors parade in Toronto, so this can't be understated.
Score: 2 Votes (Like | Disagree)
OriginalClone Avatar
11 months ago
Nice. Cue the haters..
Score: 2 Votes (Like | Disagree)
lunarworks Avatar
11 months ago


As if we don't already have enough hip-hop shoved down our throats in this damn streaming service.

What is it with you guys and your preoccupation with things being shoved down your throats. It's weird. Music goes in your ears, bud.
Score: 1 Votes (Like | Disagree)
Baymowe335 Avatar
11 months ago


NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this



You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!

And one of them demos are kids ages 6-14.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
11 months ago


The NBA is so important for the young generation and Apple knows this.

NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this


Nice. Cue the haters..

You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
Score: 1 Votes (Like | Disagree)

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