Multiple Canadian readers are reporting seeing at least two new Apple "Get a Mac" ads on Canadian TV. The ads have not appeared on Apple's Get A Mac website, but from the accounts appear to be the same ads that were previously spotted in a Tampa Bay Apple Store earlier this month. Readers report the following additional information on the ads:
In one ad, Gisele Bndchen reportedly represents a beautiful movie made on a Mac (iMovie), while the PC (with some proding) shows his movie which is an unkempt, hairy man dressed like Gisele.
In another ad aimed to demonstrate the Mac's capability in the office, both Mac and PC are wearing suits (although the Mac's suit is described as a "fairly good looking hip" suit). The PC ends up on the floor in this ad, and reportedly says something along the lines of "just let me lie here and depreciate".
A third ad seen by the Tampa Bay spotter has not yet [also] been reported by Canadian TV watchers, and reportedly depicts the Mac and PC in a counseling session.
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Wednesday April 24, 2024 3:39 pm PDT by Juli Clover
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...