The ads, filmed by Errol Morris, had reportedly already gone into production. 60 individuals who responded to Apple's call for iPod-related Switch stories were reportedly flown out to L.A. and interviewed on camera. ThinkSecret reports there were disagreements between Apple and Morris on the direction of the campaign:
Nevertheless, it came as a surprise to many parties involved when word arrived late Wednesday that Apple had officially abandoned the new Switch campaign for good.
Apple reportedly had invested a significant amount of money into this campaign already. No word on what direction Apple is going to take at this point with regard to advertising.
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Starting today, the feature is available in Arkansas, which is the 14th state to offer it. However, it may take some time to roll out to all users.
To...
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor.
According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...
