Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.
As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.
Chase this week announced new perks for its Sapphire Preferred credit card, and one of them is a complimentary one-year Apple TV streaming subscription.
To get the free year of Apple TV, which typically costs $12.99 per month in the U.S., you must activate the card by December 31, 2026.
If you are already subscribed to Apple TV directly through Apple, the complimentary subscription from...
Yesterday, we reported that Chase's Sapphire Preferred credit card ($95 annual fee) now offers a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription instead.
It turns out that the Apple One discount now extends to Chase's premium Sapphire Reserve credit card too ($795 annual fee). The Sapphire Reserve has offered free...
Wednesday June 17, 2026 2:08 pm PDT by Juli Clover
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers.
"Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
