Tim Cook

By MacRumors Staff on August 1, 2025

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'

Friday August 1, 2025 3:07 pm PDT by Juli Clover

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI. According to Bloomberg, Cook said that AI is going to be bigger than smartphones and the internet, and that it's a priority for the company. "Apple must do this. Apple will do this. This is sort of ours to grab. We will make the investment to do it," Cook told employees....

Read Full Article 214 comments

Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales

Friday August 1, 2025 6:46 am PDT by Joe Rossignol

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago. "I was thrilled with the release from the team on visionOS 26," said Cook, on Apple's earnings call on Thursday. "It includes many things in it, like Spatial Widgets to enable users to customize their digital space. The Personas took a huge...

Read Full Article 91 comments

Tim Cook Has Now Been Apple's CEO for Longer Than Steve Jobs

Friday August 1, 2025 5:37 am PDT by Hartley Charlton

Tim Cook has now served as Apple's chief executive officer (CEO) for longer Steve Jobs' entire tenure, including the latter's time as interim CEO. Steve Jobs served as Apple's CEO across two distinct stretches: first as interim CEO from September 16, 1997 to January 5, 2000, a period lasting 841 days, and then as official CEO from January 5, 2000 until his resignation on August 24, 2011, a...

Read Full Article 172 comments

Apple CEO Tim Cook Says iOS 26 Developer Beta is Most Popular Ever

Thursday July 31, 2025 6:26 pm PDT by Joe Rossignol

Apple's CEO Tim Cook today said the iOS 26, iPadOS 26, and macOS 26 developer betas are the company's most popular developer betas ever. "It's wonderful to see great momentum building for our platforms," said Cook, on a conference call discussing Apple's quarterly earnings results. "iOS 26, macOS 26, and iPadOS 26 are by far the most popular developer betas we've had." Apple released the d...

Read Full Article 45 comments

Apple's Q3 Sales Boosted by Consumers Scrambling to Beat Tariff Price Hikes

Thursday July 31, 2025 2:23 pm PDT by Juli Clover

Apple customers afraid of massive price hikes because of tariffs helped Apple's device sales during the fiscal third quarter of 2025, Apple CEO Tim Cook said today. Speaking to Reuters, Cook said that approximately one percentage point of Apple's 10 percent sales growth in Q3 2025 can be attributed to customers buying more products to get ahead of tariffs. "We saw evidence in the early...

Read Full Article 7 comments

Apple 'Open' to Acquisition That Accelerates AI Roadmap

Thursday July 31, 2025 2:01 pm PDT by Juli Clover

Apple is "open" to an acquisition that would accelerate its AI roadmap, Apple CEO Tim Cook told CNBC today. Cook said that Apple sees AI as one of the "most profound technologies of our lifetime," and that the company is "significantly growing" its AI investments. "We're embedding it across our devices, across our platforms and across the company," Cook said. Apple has already purchased...

Read Full Article 51 comments

Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

Thursday July 31, 2025 1:59 pm PDT by Joe Rossignol

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year. "We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year," said Cook. Apple today reported record...

Read Full Article 33 comments

Apple CEO Tim Cook: iPhone 16 More Popular Than iPhone 15

Thursday July 31, 2025 1:48 pm PDT by Juli Clover

Apple today reported its earnings for the third fiscal quarter of 2025, and iPhone sales saw significant growth. ‌iPhone‌ revenue was at $44.6 billion, up 13 percent from $39.2 billion in the year-ago quarter. Speaking to CNBC, Apple CEO Tim Cook said that ‌iPhone‌ revenue was up because the iPhone 16 turned out to be more popular with consumers than the iPhone 15 was during the same time...

Read Full Article 28 comments

Apple CEO Tim Cook Should Be Replaced, Research Firm Says

Monday July 14, 2025 7:33 pm PDT by Hartley Charlton

Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics." Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...

Read Full Article 279 comments

Apple's Tim Cook and Eddy Cue Attend 2025 Sun Valley Conference

Sunday July 13, 2025 10:38 pm PDT by Hartley Charlton

Apple CEO Tim Cook and Senior Vice President of Services Eddy Cue are attending the 2025 Allen & Company Sun Valley Conference in Idaho, joining an exclusive gathering of global leaders from the technology, media, finance, and political sectors (via Fortune). Held annually each July since 1983 in Sun Valley, Idaho, the Allen & Company Sun Valley Conference is a private, invitation-only...

Read Full Article 29 comments

Apple's Design Team Will Soon Report Directly to Tim Cook

Tuesday July 8, 2025 6:09 pm PDT by Juli Clover

When Jeff Williams leaves his position as Apple's Chief Operating Officer later this year, Apple CEO Tim Cook will apparently be taking over the design team leadership. Right now, Williams oversees Apple's design efforts, but when he departs, Apple says that the design team will "transition to reporting directly to Cook." Williams is in charge of several departments at Apple, and he has...

Read Full Article 132 comments

Here's How to Listen to Apple's Upcoming Earnings Call With Tim Cook

Thursday July 3, 2025 12:50 pm PDT by Joe Rossignol

Apple has announced that it will share earnings results for the third quarter of its 2025 fiscal year on Thursday, July 31. Apple's earnings reports are typically released at 4:30 p.m. Eastern Time, shortly after the stock market has closed in New York. Apple's CEO Tim Cook and CFO Kevan Parekh will discuss the results on a live-streamed conference call at 5:00 p.m. Eastern Time that day....

Read Full Article 24 comments

CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales

Wednesday June 11, 2025 1:56 pm PDT by Hartley Charlton

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales. In a new interview with Variety, Cook said that Apple's video streaming platform is designed to support original storytelling and cultural influence, distancing the initiative from any direct hardware-related sales strategy. The position ...

Read Full Article 66 comments

Apple CEO Tim Cook Shares Memorial Day Tribute

Monday May 26, 2025 6:30 am PDT by Joe Rossignol

Today is Memorial Day in the United States, and Apple CEO Tim Cook has shared a tribute. "We are grateful for all those who fought for our freedom," said Cook, in a social media post today. "On Memorial Day, we reflect on the courage and selflessness of the heroes who made the ultimate sacrifice for our country." Memorial Day is a federal holiday that honors and mourns U.S. military...

Read Full Article 70 comments

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by Tim Hardwick

President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...

Read Full Article 292 comments

Apple Wanted Tim Cook to Appear as Himself in Comedy Show 'The Studio'

Thursday May 8, 2025 5:38 am PDT by Hartley Charlton

Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that was declined by the show's creator, Seth Rogen, in favor of an appearance from Netflix co-CEO Ted Sarandos, Business Insider reports. Episode eight of "The Studio" includes a brief scene in which Sarandos plays an exaggerated version of himself. The show's fictional...

Read Full Article 65 comments

Buffett Says Tim Cook Made Berkshire More Money Than He Ever Did

Tuesday May 6, 2025 2:44 am PDT by Tim Hardwick

Berkshire Hathaway CEO Warren Buffett offered rare public praise for Apple CEO Tim Cook at the holding company's annual shareholder meeting on Saturday, during which Buffett confirmed he was stepping down. "I'm somewhat embarrassed to say that Tim Cook has made Berkshire a lot more money than I've ever made," Buffett told the audience, alluding to the 680% surge in Apple's stock since...

Read Full Article 45 comments

Third US Plant Set to Make Apple Chips Breaks Ground

Wednesday April 30, 2025 9:17 am PDT by Hartley Charlton

Apple has reaffirmed its commitment to making chips in the United States as Taiwan Semiconductor Manufacturing Company (TSMC) begins construction on its third fabrication facility in Arizona. The facility in Phoenix represents part of a $100 billion investment TSMC pledged in March to make over four years in the American semiconductor industry. The new plant follows the company's initial $65 ...

Read Full Article 70 comments

How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs

Thursday April 17, 2025 1:10 pm PDT by Juli Clover

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working to score Apple an exemption that would keep iPhone costs down. According to The Washington Post, Cook had a phone call with Commerce Secretary Howard Lutnick last week, explaining how the tariffs would cause ‌iPhone‌ prices to increase. He talked to senior White House...

Read Full Article 416 comments

Apple CEO Tim Cook Sells Stock Worth $24 Million

Wednesday April 2, 2025 2:30 pm PDT by Juli Clover

Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 shares that he received on April 1 when restricted stock units vested. The RSUs that vested yesterday were part of a time-based stock award that Cook was granted back in 2020. One-third of the shares vested in 2023, one-third in 2024, and the final third vested in 2025. ...

Read Full Article 77 comments

Newer Posts