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FutureBrand Articles

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Apple Takes Top Spot in FutureBrand's Ranking of World's Favorite Companies

Friday July 22, 2016 6:44 am PDT by
FutureBrand recently released the results of a survey that questioned 3,000 consumers about the 100 biggest companies in the world, asking them to score each company on 18 different factors like trust, innovation, individuality, and price premium. The 2016 results crowned Apple as the top company in the world, "in terms of perception strength, rather than financial strength" (via CNET). Some ...