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Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...
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Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...
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Apple Event Reportedly Planned for October 13

Sunday October 4, 2026 5:07 pm PDT by
Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...

Top Rated Comments

riverfreak Avatar
8 weeks ago

I switched from the Ultra 1 to the Garmin Fenix 8 Pro 51mm back in like March and couldn't be happier. Yes, it doesn't exactly run on the Apple ecosystem so I can't reply to text messages or see the text photos, but I can read my texts on the nice and large AMOLED display (MicroLED available for a premium too), still have the ability to do contactless pay, blood and oxygen sensors, ECG, and much more. Best of all, besides the display, is the battery life. As it sits on my arm right now, it tells me I have 19 more days of battery available. I last charged it 5 days ago. And I do NOT take it off at night. I sleep with it on my arm and it monitors my quality of sleep and has a bunch of insights for me in the morning.

Preference- I prefer the look of the Garmin as well. More "rugged", bigger screen, etc. The Ultra was getting very boring. Year after year of looking the same and the absolutely horrid battery life. Yawn.

Zero regrets. However, I will not be getting rid of my iPhones and switching to anything else in the near future. I've had nearly every iPhone since 2007 and no plans to change.
Except the screen isn’t actually bigger. It’s just…round.

It’s clear from studying Apple’s design that they worked very, VERY hard to make the case size of the Ultra appear as sleek and small as possible. That design language could easily translate to a larger display.

The Garmin software is horrendous. The map display — supposedly improved on the fenix 9 — is unuseablely slow. Can’t imagine what it’s like on the 8. The Connect app is a disaster. Took an hour to get the watch paired to my phone. The Explore app has the most tedious map download option anywhere. And now Garmin is pushing its map subscription service (yes, really, a subscription for maps) everywhere, front and center. Non-dismissible.

The Fenix has some things going for it for certain. The dedicated buttons and haptic feedback are great (on the 9). But the software experience is so reminiscent of the tech from early 2000s. Use a little. Debug a lot.

I’ll look again at the Fenix 10 in two plus years if I’m still alive.

For now, I’m content charging at night and using the absolutely stellar WorkOutDoors. And if the Ultra 4 offers more battery, so much the better.
Score: 6 Votes (Like | Disagree)
8 weeks ago
Read Mark’s other breaking news, “Sun to come up tomorrow”
Score: 6 Votes (Like | Disagree)
8 weeks ago

This site may as well be renamed www.markgurman.com ('http://www.markgurman.com') - so boring.
You mean www.macgurman.com? (http://www.macgurman.com?) I’ll show myself out…
Score: 5 Votes (Like | Disagree)
8 weeks ago
This site may as well be renamed www.markgurman.com (http://www.markgurman.com) - so boring.
Score: 5 Votes (Like | Disagree)
riverfreak Avatar
8 weeks ago

Still laughably poor compared with virtually every other smartwatch and fitness watch.
Just tried and returned Garmin’s latest flagship. Garbage.

When you are actually using the watch’s features as intended, the battery life is nowhere near advertised. And the Garmin software is jarringly janky, even compared to the horrid Liquid Glass UI debacle.
Score: 3 Votes (Like | Disagree)
M-5 Avatar
8 weeks ago

Still laughably poor compared with virtually every other smartwatch and fitness watch.
Which smart watch are you comparing it to exactly? And do those watches have an OLED display? Do those have hypertension notifications? What about fast charging? And what about the entire Apple ecosystem? Crash and fall detection; Apple Pay… “find my” … stream music which AirPods…
Score: 3 Votes (Like | Disagree)
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