The Ted Lasso season 4 premiere was Apple's most popular TV show debut to date, according to Nielsen viewing data Apple sent to Deadline. The show racked up 296.6 million viewing minutes in the United States across the August 4 and August 5 launch window. It beat the premieres of prior seasons of Ted Lasso, plus the Severance and Pluribus premieres.
On just August 5, the first episode was the most-streamed program in the United States with more than 200 million viewing minutes.
Season 4 premiered more than three years after the season 3 finale aired, but the long break doesn't appear to have soured Ted Lasso fans. It initially seemed like season 3 might be the final season for the series, so a season 4 was more of a surprise than a wait.
In the fourth season, the show returns to its underdog roots with Ted Lasso moving back to Richmond to coach a second-division women's football team.
There are two episodes of season 4 available now, and new episodes come out every Wednesday.
Apple TV is priced at $12.99 per month, and it can be watched across Apple devices, on popular smart TVs, on set-top boxes like Roku, on gaming consoles, and on the web. Apple TV is also included in Apple One subscription bundles. New subscribers can get a seven-day free trial.
