Apple Cut Base iPhone 16 Storage Options to Just 128GB
Following the debut of the iPhone 17 lineup on Tuesday, Apple quietly updated its iPhone 16 lineup so that the standard iPhone 16 is now sold only in a 128GB configuration for $699. The previous storage tiers of 256GB and 512GB for the base iPhone 16 have been discontinued.
The iPhone 16 Plus retains slightly more flexibility by remaining available in both 128GB and 256GB versions, although its 512GB tier has also been removed.
The change makes sense for Apple's marketing strategy. Given that all iPhone 17 models now start at 256GB, maintaining a 256GB iPhone 16 tier would have created product overlap and potentially impacted sales of the newer model.
It also streamlines Apple's manufacturing and inventory management, and will likely encourage customers who need more storage to either choose the iPhone 16 Plus or upgrade directly to the iPhone 17 lineup.
Apple opens pre-orders for iPhone 17 models, including the ultra-thin iPhone Air, on Friday, September 12, with availability starting Friday, September 19.
Popular Stories
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
...
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Apple on Tuesday unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max...
