Apple Cut Base iPhone 16 Storage Options to Just 128GB - MacRumors
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Apple Cut Base iPhone 16 Storage Options to Just 128GB

Following the debut of the iPhone 17 lineup on Tuesday, Apple quietly updated its iPhone 16 lineup so that the standard ‌iPhone 16‌ is now sold only in a 128GB configuration for $699. The previous storage tiers of 256GB and 512GB for the base ‌iPhone 16‌ have been discontinued.

iPhone 16 128GB Feature 1
The ‌iPhone 16‌ Plus retains slightly more flexibility by remaining available in both 128GB and 256GB versions, although its 512GB tier has also been removed.

The change makes sense for Apple's marketing strategy. Given that all ‌iPhone 17‌ models now start at 256GB, maintaining a 256GB ‌iPhone 16‌ tier would have created product overlap and potentially impacted sales of the newer model.

It also streamlines Apple's manufacturing and inventory management, and will likely encourage customers who need more storage to either choose the ‌iPhone 16‌ Plus or upgrade directly to the ‌iPhone 17‌ lineup.

Apple opens pre-orders for ‌iPhone 17‌ models, including the ultra-thin iPhone Air, on Friday, September 12, with availability starting Friday, September 19.

Related Roundup: iPhone 16
Related Forum: iPhone

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Top Rated Comments

Loismustdie1 Avatar
10 months ago

Who would buy ip16?
Someone on a budget who wants a new iPhone?
Score: 24 Votes (Like | Disagree)
iSayuSay Avatar
10 months ago

Someone on a budget who wants a new iPhone?
$700 for a phone with 60Hz display and 128GB of storage isn't exactly budget, nor a smart buy. Just get a 17.
Score: 14 Votes (Like | Disagree)
10 months ago
Apple's famous price ladder at work 😄

The 16e is a bad deal with the 16 so close and so much better…
But the 16 is a bad deal with the 17 being so close and so much better…
Score: 13 Votes (Like | Disagree)
10 months ago
Apple.....for $100 more you get double the storage and a superior phone...
Apple should erase this joke priced phone
Score: 13 Votes (Like | Disagree)
cibonak Avatar
10 months ago
Who would buy ip16?
Score: 12 Votes (Like | Disagree)
10 months ago
I just love how people have to project their opinions or personal needs/wants on others. Not everyone cares about the lack of features (e.g. ProMotion) or needs the extra storage...or the best of this or that "for only $xx more". Some just want a phone to do basic things on and would be more than happy with a cheaper one even though it may not be the best bang for the buck.

I mean, is it really wise for them to spend extra for something they aren't going to make use of? They can use the money saved on something else that matters to them. It's so silly people get upset over this. No one is forcing you to buy this model.
Score: 6 Votes (Like | Disagree)