Apple Plans Split iPhone Launch Strategy: Pro and Foldable in Fall 2026, Standard in Spring 2027
Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive iPhone 18 Pro models in the fall, delaying the release of the standard iPhone 18 until the spring.

The shift may be because Apple plans to debut a foldable iPhone in 2026, which will join the existing iPhone lineup. The fall release will include the iPhone 18 Pro, the iPhone 18 Pro Max, an iPhone 18 Air, and the new foldable iPhone.
Later, in spring 2027, Apple will release the standard iPhone 18 and an updated version of the iPhone 16e. The less expensive iPhone models will undergo manufacturing trials in India as Apple expands efforts to reduce its reliance on Chinese manufacturing.
Shifting the release schedule will make it easier for Apple to manage an iPhone lineup that has six devices instead of five, as The Information suggests that a staggered launch would cut down on the number of manufacturing workers that Apple needs to employ at one time.
The 2026 Pro iPhone models could have under-display Face ID for the first time, with the hardware needed for facial recognition embedded underneath the display. A pinhole would remain for the front-facing camera.
The foldable 2026 iPhone will have a book-style design with a 5.7-inch outer display when closed and an inner display close to eight inches when open.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu."
Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...