Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features - MacRumors
Skip to Content

Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri features that have been delayed. Cook said that Apple needs more time to ensure ‌Siri‌ meets its quality bar, but progress is being made.

Sad Siri Feature

With regard to the more personal Siri features we announced, we need more time to complete our work on these features, so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers' hands.

Apple first unveiled the more personalized ‌Siri‌ features at WWDC 2024, and rumors suggested that the plan was to introduce them with an update to iOS 18. That didn't happen, and Apple earlier this year said that there would be a delay because more time was needed for development.

At this point, the new ‌Apple Intelligence‌ features will be held for iOS 19, and it is not yet clear if they will be in the first iOS 19 release or held for a later update. Apple's delay wording suggested that we could be waiting until 2026 for the functionality.

Behind the scenes, Apple made a number of changes to ‌Siri‌ leadership, moving AI chief John Giannandrea off of the project and instead turning to Mike Rockwell, who handled Vision Pro development.

Popular Stories

iOS 27

Apple Releases iOS 27.2 With New Siri AI Languages

Monday October 26, 2026 11:32 am PDT by
Apple today released iOS 27.2 and iPadOS 27.2, the first major updates to the iOS 27 and iPadOS 27 operating systems that came out in September. iOS 27.2 is available for all iPhones able to run iOS 27, including the iPhone Duo, while iPadOS 27.2 is available for all iPads able to run iPadOS 27, including the newly announced OLED iPad mini. The iOS 27.2 update expands Siri AI to new...
Apple Logo Cash Feature Blue

Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue

Monday November 2, 2026 1:38 pm PST by
Apple today announced financial results for the fourth fiscal quarter of 2026, which corresponds to the third calendar quarter of the year. The quarter included a number of August and September product releases from Apple, as well as the CEO transition from Tim Cook to John Ternus that took place on September 1. For the quarter, Apple posted revenue of $114.5 billion and net quarterly profit ...
Siri AI

Siri AI Gets More Capable in iOS 27.3

Tuesday November 3, 2026 11:06 am PST by
Apple is expanding what Siri AI can do in and across apps in iOS 27.3, which is available to developers as of today. Siri can complete more complex tasks across Calendar, Files, Finder, Journal, Mail, Maps, Messages, Music, Notes, Photos, Preview, Reminders, Safari, Shortcuts, and Weather. You can ask Siri AI what you can do with each app to get more information on what's possible. In...

Top Rated Comments

20 months ago
This is easily avoidable - stop advertising rather lame features months or even a year or more before they’re ready. Pick your best features that are ready to go and advertise those.
Score: 23 Votes (Like | Disagree)
klasma Avatar
20 months ago
I hope they keep that Siri logo.



Attachment Image
Score: 21 Votes (Like | Disagree)
20 months ago
Wow! Really convincing.
Score: 20 Votes (Like | Disagree)
Chungry Avatar
20 months ago
Why would anyone believe Tim after that bombshell court case. He basically did an override of shiller because, money. This is all damage control not some sincere statement.
Score: 18 Votes (Like | Disagree)
Plutonius Avatar
20 months ago
I would be very surprised if Apple wasn't making any progress.

Now the big question is will they complete it before 2030 or will it take even longer :).

The sad thing is that people bought devices that were listed as handling Apple Intelligence and that these devices might be obsolete before Apple manages to release it.
Score: 13 Votes (Like | Disagree)
KentuckyApple Avatar
20 months ago
It’s ok everyone, they put the VisionPro guy in charge!
Score: 13 Votes (Like | Disagree)
Latest Stories
The MacRumors Show: HomeView and Apple TV 4K First Impressions
The MacRumors Show: HomeView and Apple TV 4K First Impressions
2 minutes ago
Apple Meets Thai Officials Over iPhone Spyware Warnings
Apple Meets Thai Officials Over iPhone Spyware Warnings
29 minutes ago
Apple Shares HomeView 27.2 Release Notes With List of Features
Apple Shares HomeView 27.2 Release Notes With List of Features
40 minutes ago
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
2 hours ago
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
2 hours ago
Apple Says HomeView Sets New Record in Design-Focused Interview
Apple Says HomeView Sets New Record in Design-Focused Interview
2 hours ago
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
2 hours ago
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
2 hours ago
King Charles to Join Elton John's Apple Music Radio Show
King Charles to Join Elton John's Apple Music Radio Show
3 hours ago
Select 'Apple Home Collection' Accessories Now Available to Order
Select 'Apple Home Collection' Accessories Now Available to Order
3 hours ago
Major Microsoft 365 Outage Continues
Major Microsoft 365 Outage Continues
5 hours ago
Apple Launches Two Products Today
Apple Launches Two Products Today
6 hours ago
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
16 hours ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
17 hours ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
18 hours ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
21 hours ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
21 hours ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
22 hours ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
1 day ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
1 day ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
1 day ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
1 day ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
1 day ago
Nintendo to End 'Sign in With Apple' Support in January
Nintendo to End 'Sign in With Apple' Support in January
1 day ago
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
1 day ago
Apple Says HomeView Software Update Coming Next Month With Siri Fix
Apple Says HomeView Software Update Coming Next Month With Siri Fix
1 day ago
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
1 day ago
Apple Home Collection: Select Accessories Available to Order This Friday
Apple Home Collection: Select Accessories Available to Order This Friday
1 day ago
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
1 day ago
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
1 day ago