Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features - MacRumors
Skip to Content

Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri features that have been delayed. Cook said that Apple needs more time to ensure ‌Siri‌ meets its quality bar, but progress is being made.

Sad Siri Feature

With regard to the more personal Siri features we announced, we need more time to complete our work on these features, so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers' hands.

Apple first unveiled the more personalized ‌Siri‌ features at WWDC 2024, and rumors suggested that the plan was to introduce them with an update to iOS 18. That didn't happen, and Apple earlier this year said that there would be a delay because more time was needed for development.

At this point, the new ‌Apple Intelligence‌ features will be held for iOS 19, and it is not yet clear if they will be in the first iOS 19 release or held for a later update. Apple's delay wording suggested that we could be waiting until 2026 for the functionality.

Behind the scenes, Apple made a number of changes to ‌Siri‌ leadership, moving AI chief John Giannandrea off of the project and instead turning to Mike Rockwell, who handled Vision Pro development.

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
homepod mini 2 feature6

Apple Announces $149 HomePod Mini 2 With Siri AI, 'Sound Glow', and Four-Speaker Surround Sound

Tuesday October 13, 2026 6:11 am PDT by
Apple today announced a new HomePod mini equipped with Siri AI, new colors, and improved audio experiences. The new HomePod mini has an S10 chip that supports advanced computational audio, and Apple says it optimizes dynamic range, loudness, and acoustic performance in real-time. A Sound Glow feature turns the HomePod mini's top into a "visual canvas" that glows and animates in sync with...

Top Rated Comments

19 months ago
This is easily avoidable - stop advertising rather lame features months or even a year or more before they’re ready. Pick your best features that are ready to go and advertise those.
Score: 23 Votes (Like | Disagree)
klasma Avatar
19 months ago
I hope they keep that Siri logo.



Attachment Image
Score: 21 Votes (Like | Disagree)
19 months ago
Wow! Really convincing.
Score: 20 Votes (Like | Disagree)
Chungry Avatar
19 months ago
Why would anyone believe Tim after that bombshell court case. He basically did an override of shiller because, money. This is all damage control not some sincere statement.
Score: 18 Votes (Like | Disagree)
Plutonius Avatar
19 months ago
I would be very surprised if Apple wasn't making any progress.

Now the big question is will they complete it before 2030 or will it take even longer :).

The sad thing is that people bought devices that were listed as handling Apple Intelligence and that these devices might be obsolete before Apple manages to release it.
Score: 13 Votes (Like | Disagree)
KentuckyApple Avatar
19 months ago
It’s ok everyone, they put the VisionPro guy in charge!
Score: 13 Votes (Like | Disagree)
Latest Stories
Apple Says iPhone Duo Not Available on Walk-In Basis in Two Countries
Apple Says iPhone Duo Not Available on Walk-In Basis in Two Countries
51 minutes ago
Apple Seeds macOS Golden Gate 27.2 Release Candidate to Developers
Apple Seeds macOS Golden Gate 27.2 Release Candidate to Developers
1 hour ago
Apple Releases iOS 27.2 Release Candidate
Apple Releases iOS 27.2 Release Candidate
1 hour ago
Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates
Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates
1 hour ago
Samsung Slashes Prices on Frame TVs With Biggest Savings Yet for 2026 Models
Samsung Slashes Prices on Frame TVs With Biggest Savings Yet for 2026 Models
2 hours ago
RIP, MacBook Ultra
RIP, MacBook Ultra
2 hours ago
Apple Announcing New Products Next Week: 'Pro and Tell'
Apple Announcing New Products Next Week: 'Pro and Tell'
3 hours ago
GM Says Apple Wallet Car Keys Coming to These Vehicles
GM Says Apple Wallet Car Keys Coming to These Vehicles
5 hours ago
Amazon Offers $900 Off 2026 16-Inch MacBook Pro With M5 Max Chip
Amazon Offers $900 Off 2026 16-Inch MacBook Pro With M5 Max Chip
6 hours ago
Amazon Discounts New Mac Mini by Up to $149, Mac Studio by $200
Amazon Discounts New Mac Mini by Up to $149, Mac Studio by $200
23 hours ago
Apple Expected to Release New Products on Next Four Fridays
Apple Expected to Release New Products on Next Four Fridays
1 day ago
Apple Reveals iPhone Duo's Battery Capacity
Apple Reveals iPhone Duo's Battery Capacity
1 day ago
Apple Planning 'HomeView Max' With 9-Inch, 360-Degree Screen
Apple Planning 'HomeView Max' With 9-Inch, 360-Degree Screen
1 day ago
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
1 day ago
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
2 days ago
Apple Hires Former Meta Lawyer to Oversee Global Litigation
Apple Hires Former Meta Lawyer to Oversee Global Litigation
2 days ago
Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo
Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo
2 days ago
Verizon Will Charge $10 a Month for iPhone Handoff
Verizon Will Charge $10 a Month for iPhone Handoff
3 days ago
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
3 days ago
New App Store Rules Target AI Deepfakes and Nudify Apps
New App Store Rules Target AI Deepfakes and Nudify Apps
3 days ago
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
3 days ago
Apple's $79 iPhone Duo Case Sticks On With Adhesive
Apple's $79 iPhone Duo Case Sticks On With Adhesive
3 days ago
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
3 days ago
The MacRumors Show: Was HomeView Worth the Wait?
The MacRumors Show: Was HomeView Worth the Wait?
3 days ago
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
3 days ago
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
3 days ago
Developers Question Scope of Potential Apple Antitrust Settlement
Developers Question Scope of Potential Apple Antitrust Settlement
3 days ago
iPhone Duo Resold for $5,000 on eBay After Selling Out
iPhone Duo Resold for $5,000 on eBay After Selling Out
3 days ago
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
3 days ago
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
3 days ago