Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features - MacRumors
Skip to Content

Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri features that have been delayed. Cook said that Apple needs more time to ensure ‌Siri‌ meets its quality bar, but progress is being made.

Sad Siri Feature

With regard to the more personal Siri features we announced, we need more time to complete our work on these features, so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers' hands.

Apple first unveiled the more personalized ‌Siri‌ features at WWDC 2024, and rumors suggested that the plan was to introduce them with an update to iOS 18. That didn't happen, and Apple earlier this year said that there would be a delay because more time was needed for development.

At this point, the new ‌Apple Intelligence‌ features will be held for iOS 19, and it is not yet clear if they will be in the first iOS 19 release or held for a later update. Apple's delay wording suggested that we could be waiting until 2026 for the functionality.

Behind the scenes, Apple made a number of changes to ‌Siri‌ leadership, moving AI chief John Giannandrea off of the project and instead turning to Mike Rockwell, who handled Vision Pro development.

Popular Stories

Low Angle iPhone Purple

Apple to Unveil iOS 27 With All-New Siri App Next Month

Tuesday May 26, 2026 12:42 pm PDT by
Apple reportedly plans to debut an all-new, dedicated Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27. With the Siri app, iPhone, iPad, and Mac users will reportedly be able to interact with Apple's assistant in both text and voice modes. The app will also provide users with access to their past conversations with Siri. Overall, the Siri app would...
wwdc 2026

iOS 27 Siri Redesign Will Use Dark Color Scheme, Matching Apple's WWDC Art

Tuesday May 26, 2026 2:30 pm PDT by
Apple is redesigning Siri for iOS 27 to accommodate new artificial intelligence features and chatbot capabilities. Siri is getting a dedicated app, integration with the iPhone's Dynamic Island, and a new design scheme. The graphics that Apple is using to promote WWDC hint at its design plans for Siri, according to Bloomberg's Mark Gurman. In this week's Power On newsletter, Gurman said the...
iOS 27s New Siri App and Search or Ask Feature Leaked in Screenshots Feature

iOS 27's Siri App and 'Search or Ask' Feature Shown in Leaked Images

Thursday May 28, 2026 5:28 am PDT by
Bloomberg's Mark Gurman today shared a series of re-created screenshots that reveal iOS 27's all-new Siri app and "Search or Ask" functionality. Subscribe to the MacRumors YouTube channel for more videos. The images are renders that were created based on information obtained by Bloomberg. With the Siri app, iPhone, iPad, and Mac users will be able to interact with Apple's assistant in both ...

Top Rated Comments

15 months ago
This is easily avoidable - stop advertising rather lame features months or even a year or more before they’re ready. Pick your best features that are ready to go and advertise those.
Score: 23 Votes (Like | Disagree)
klasma Avatar
15 months ago
I hope they keep that Siri logo.



Attachment Image
Score: 21 Votes (Like | Disagree)
15 months ago
Wow! Really convincing.
Score: 20 Votes (Like | Disagree)
Chungry Avatar
15 months ago
Why would anyone believe Tim after that bombshell court case. He basically did an override of shiller because, money. This is all damage control not some sincere statement.
Score: 18 Votes (Like | Disagree)
Plutonius Avatar
15 months ago
I would be very surprised if Apple wasn't making any progress.

Now the big question is will they complete it before 2030 or will it take even longer :).

The sad thing is that people bought devices that were listed as handling Apple Intelligence and that these devices might be obsolete before Apple manages to release it.
Score: 13 Votes (Like | Disagree)
KentuckyApple Avatar
15 months ago
It’s ok everyone, they put the VisionPro guy in charge!
Score: 13 Votes (Like | Disagree)