Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features - MacRumors
Skip to Content

Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri features that have been delayed. Cook said that Apple needs more time to ensure ‌Siri‌ meets its quality bar, but progress is being made.

Sad Siri Feature

With regard to the more personal Siri features we announced, we need more time to complete our work on these features, so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers' hands.

Apple first unveiled the more personalized ‌Siri‌ features at WWDC 2024, and rumors suggested that the plan was to introduce them with an update to iOS 18. That didn't happen, and Apple earlier this year said that there would be a delay because more time was needed for development.

At this point, the new ‌Apple Intelligence‌ features will be held for iOS 19, and it is not yet clear if they will be in the first iOS 19 release or held for a later update. Apple's delay wording suggested that we could be waiting until 2026 for the functionality.

Behind the scenes, Apple made a number of changes to ‌Siri‌ leadership, moving AI chief John Giannandrea off of the project and instead turning to Mike Rockwell, who handled Vision Pro development.

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
macOS iOS 27 Siri App Feature

Reminder: iOS 27's All-New Siri AI Has a Waitlist, Here's How to Sign Up

Tuesday September 15, 2026 8:54 am PDT by
Apple this week released iOS 27 following around three months of beta testing. If you just installed the software update on your iPhone, you might be wondering where the new-and-improved Siri AI and dedicated Siri app are. In case you missed it, you must join Apple's waitlist in order to gain access to these new features. Keep in mind that while iOS 27 is compatible with the iPhone 11 and...
macOS iOS 27 Siri App Feature

Apple's Siri AI Can Be Swapped Out for Claude, ChatGPT, Code Shows

Monday September 14, 2026 4:37 am PDT by
Code sleuth "pdfu" has uncovered iOS 27 and macOS Golden Gate private frameworks that show Apple has designed its new Siri architecture to work with third-party AI models at what appears to be a surprisingly deep level. One mechanism called Model Delegation allows Claude to appear as a Siri extension in the same way as the existing built-in ChatGPT extension. In pdfu's video, shared on X,...

Top Rated Comments

19 months ago
This is easily avoidable - stop advertising rather lame features months or even a year or more before they’re ready. Pick your best features that are ready to go and advertise those.
Score: 23 Votes (Like | Disagree)
klasma Avatar
19 months ago
I hope they keep that Siri logo.



Attachment Image
Score: 21 Votes (Like | Disagree)
19 months ago
Wow! Really convincing.
Score: 20 Votes (Like | Disagree)
Chungry Avatar
19 months ago
Why would anyone believe Tim after that bombshell court case. He basically did an override of shiller because, money. This is all damage control not some sincere statement.
Score: 18 Votes (Like | Disagree)
Plutonius Avatar
19 months ago
I would be very surprised if Apple wasn't making any progress.

Now the big question is will they complete it before 2030 or will it take even longer :).

The sad thing is that people bought devices that were listed as handling Apple Intelligence and that these devices might be obsolete before Apple manages to release it.
Score: 13 Votes (Like | Disagree)
KentuckyApple Avatar
19 months ago
It’s ok everyone, they put the VisionPro guy in charge!
Score: 13 Votes (Like | Disagree)
Latest Stories
Rumor: Apple to Announce New Partnership With ADT
Rumor: Apple to Announce New Partnership With ADT
4 hours ago
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
15 hours ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
16 hours ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
16 hours ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
16 hours ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
17 hours ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
17 hours ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
1 day ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
1 day ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
1 day ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
1 day ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
2 days ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
2 days ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
2 days ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
2 days ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
2 days ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
2 days ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
2 days ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
2 days ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
2 days ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
2 days ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
2 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
2 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
2 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
2 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
2 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
3 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
3 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
3 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
3 days ago