Instagram Announces 'Blend' Shared Reel Feeds

Instagram today announced the launch of Blend, a new feature that's designed to allow users to connect to their friends in new ways over DMs. Blend is essentially a shared feed of Reels that combines recommendations that users and their friends might like.

Instagram Feature 1
To start a Blend with a friend or a group of friends, users can go to a DM and then tap on the Blend icon. From there, everyone in the DM group is able to participate.

The Blend will include Reels that users in the group are interested in, based on what they've browsed individually and what's been shared in the DM thread. Instagram chief Adam Mosseri said that it's a way for users to share their interests with their friends, and to start new conversations.

Blend feeds will refresh with new content each day as a way to keep participants coming back to the conversation. Every chat can have a unique Blend with different participants.

Instagram has been testing Blend with a small group of Instagram users since March, but it is now rolling out more widely.

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Top Rated Comments

Skyscraperfan Avatar
23 weeks ago
So more content from people you do not follow? I wish I could opt out of all stuff I do not want to see.

The Instagram algorithm is so dumb. Even if I block accounts, it does not recognize that as a negative weight. Instead it shows me more stuff from similar accounts, because for blocking I need to visit the profile and that has a positive weight.
Score: 9 Votes (Like | Disagree)
joshwithachance Avatar
23 weeks ago
Instagram needs to just STOP. Go back to basics and start fresh, because what the ****?!
Score: 5 Votes (Like | Disagree)
techfreak23 Avatar
23 weeks ago

Instagram needs to just STOP. Go back to basics and start fresh, because what the ****?!
Seriously though. I just hopped back on after years of being away. First thing I did was unfollow every celebrity, brand, "influencer" page that wasn't a friend or family member. The new feed is stupid. It only shows you the most recent posts from those people and then defaults to suggested posts, even after snoozing them for 30 days. The main feed is pure garbage now. Only way to filter that out is to tap the IG logo and go to Following or Favorites. So stupid.
Score: 5 Votes (Like | Disagree)
Trusteft Avatar
23 weeks ago
Social media and Microsoft actually, operate like rapists. They just don't understand what "no" means and keep pushing to make you do things you had no intention on doing and still don't want to do.
Score: 5 Votes (Like | Disagree)
0186279 Avatar
23 weeks ago
Using apps like IG as an adult beyond your 30s is crazy to me. How can anybody still fall for giving their time and attention to such things, especially as worthless and predatory as they've become today.
Score: 4 Votes (Like | Disagree)
techfreak23 Avatar
23 weeks ago

So more content from people you do not follow? I wish I could opt out of all stuff I do not want to see.

The Instagram algorithm is so dumb. Even if I block accounts, it does not recognize that as a negative weight. Instead it shows me more stuff from similar accounts, because for blocking I need to visit the profile and that has a positive weight.
Same thing with snoozing suggestions. Still shows me suggested posts after the end of posts from people that I actually follow. So dumb. I really wish people would just stop using those platforms to show them who really has the power. They are just poisonous ad platforms at this point manipulating people.
Score: 3 Votes (Like | Disagree)