Apple Promotes MLS Season Pass: 'When Football Ends, Fútbol Begins'

Just minutes after Super Bowl LIX ended on Sunday, Apple shared a short video promoting its MLS Season Pass subscription service.

MLS Season Pass Messi Promo
Whether you call it football, fútbol, or soccer, the sport with the round ball returns soon.

"When football ends, fútbol begins," says the video, which features MLS star Lionel Messi. With the NFL season now over, Apple is using the opportunity to promote the upcoming MLS season, which kicks off Saturday, February 22.

In the United States, MLS Season Pass is priced at $14.99 per month or $99 per season, and it provides access to all regular season and playoff matches. MLS Season Pass is available in the Apple TV app on Apple devices, most smart TVs, and many other streaming devices and game consoles, as well as on the web at tv.apple.com.

2025 marks the third year of a 10-year partnership between Apple and Major League Soccer.


With the introduction of Sunday Night Soccer, Apple TV+ subscribers will also be able to watch a featured MLS match every Sunday evening during the upcoming 2025 season, at no additional cost. In the United States, Apple TV+ is priced at $9.99 per month or $99 per year, and it is also included in all Apple One subscription bundles.

Apple TV+ now offers Friday Night Baseball for MLB and Sunday Night Soccer for MLS, as part of its growing professional sports portfolio.

The inaugural Sunday Night Soccer matchup will see the newest MLS team, the San Diego FC, make their debut against the reigning MLS Cup champions, the LA Galaxy, on Sunday, February 23 at 7 p.m. Eastern Time.

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...

Top Rated Comments

Dr McKay Avatar
14 months ago

Whether you call it football, fútbol, or soccer, the sport with the round ball returns soon


Attachment Image
Score: 19 Votes (Like | Disagree)
breather Avatar
14 months ago
Football > Handegg
Score: 10 Votes (Like | Disagree)
14 months ago
Stop trying to make fetch happen
Score: 6 Votes (Like | Disagree)
14 months ago
I see there was a big Kendrick Lamar concert last night, interspersed with movie trailers and bits of Handegg.
Score: 4 Votes (Like | Disagree)
14 months ago
It's called football, deal with it.
Score: 3 Votes (Like | Disagree)
Dr McKay Avatar
14 months ago

Lol, it’s funny that all the anti-American football posts are from people outside the US. Rugby and cricket aren’t big here, but I’m not going to judge those sports and the traditions other countries have participating in it. I’d probably need to live somewhere it’s big to fully understand.
Careful chaps, clutch those pearls any tighter and they’re going to explode ?
Score: 2 Votes (Like | Disagree)