Apple CEO Tim Cook Sells Over $50 Million Worth of Stock

Apple CEO Tim Cook will soon be $50 million richer after selling 223,986 shares of Apple Stock, earning him a total of $50,276,076, according to an SEC filing. Cook was originally granted the stock as part of performance-based award based on Apple's shareholder return relative to other S&P 500 companies, and he often sells stock in October.

Apple Logo Cash Feature Mint
Earlier this week, Cook was granted an additional 219,502 shares of Apple stock. 54,876 shares are set to vest in one-third increments in April of 2027, 2028, and 2029. 164,626 shares are performance-based and will vest on October 1, 2027. Depending on Apple's performance between fiscal 2025 and fiscal 2027, between 0 and 200 percent of the target number of shares can vest.

The total bonus will depend on Apple's total shareholder return relative to other companies in the S&P 500 over the next two years.

As of early 2024, Cook owned over three million shares of Apple stock, along with an additional 1.3 million unvested RSUs. Cook's unsold stock is worth over $500 million, and stock grants make up the majority of his total compensation.

In 2023, Cook's base salary was $3 million, but he also received $47 million in stock awards, $10.7 million in performance-based bonus awards, and $2.5 million in other compensation, such as 401(k) contributions, term life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

McWetty Avatar
15 months ago
So THAT’S where all that storage and RAM upgrade money goes… TIL.
Score: 60 Votes (Like | Disagree)
Lioness~ Avatar
15 months ago
Good to know, that he will not starve for another week at least.
Score: 47 Votes (Like | Disagree)
tgwaste Avatar
15 months ago

Great for him. Now is time for him to pay his fair share in taxes. $50,000,000 could help out a lot of people.
Hell pay approx 8mm on that. The government will waste all of it.
Score: 21 Votes (Like | Disagree)
sc00ba Avatar
15 months ago
Whenever I read something like this, I always think "when is enough money...enough?".

Also, good work posting the cigarette butts Apple wallpaper again MacRumors??.
Score: 18 Votes (Like | Disagree)
macman01101 Avatar
15 months ago
How about baselining it to the first version of iOS 18 not sucking, and making a 32" iMac.
Score: 17 Votes (Like | Disagree)
mansplains Avatar
15 months ago
I often wonder what people do with this kind of money. Not in a judgmental manner, but curiosity. After the tenth home, 30th car, fifth yacht… what do you do next? You can contribute to your friends and family but may eventually incur gift tax. Tim doesn’t have kids either.
Score: 17 Votes (Like | Disagree)