Amazon Introduces New Record Low Prices on Apple Watch Series 10 ($30 Off) and Black Ultra 2 ($64 Off)

Amazon this week has introduced the first notable discounts on the Apple Watch Series 10, taking $30 off two models. We're also tracking even steeper discounts on the Apple Watch Ultra 2 on Amazon right now.

Apple Watch Series 10

Apple Watch Series 10 lineup 240909 featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 42mm GPS Apple Watch Series 10 in Rose Gold Aluminum, you can get this model for $369.00 in S/M, down from $399.00. Additionally, the 46mm GPS model in Jet Black Aluminum is available for $399.00 in M/L, down from $429.00.


We've seen a few $10 discounts on the Apple Watch Series 10, some of which are still available on Amazon today, but this is the first time we're tracking a bigger markdown on the brand new wearable. No other major online retailer has a discount on the Series 10 this week, and Amazon provides an estimated delivery between September 27 and 30.

Apple Watch Ultra 2

apple watch ultra 2 new black

Secondly, Amazon has further discounted the Apple Watch Ultra 2 in Black this week. You can get a few models of the Black Titanium watch for $734.89, down from $799.00. This beats the sale price we tracked over the weekend by about $15, and marks a new all-time low price for the Black Apple Watch Ultra 2.

The models on sale include the Black Titanium Case with Dark Green Alpine Loop (S) and the Black Titanium Case with Dark Green Alpine Loop (M). Both have similar delivery dates, with a range between September 26 and 30 as of writing.

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

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Top Rated Comments

turbineseaplane Avatar
13 months ago
$30 off

Is that really worth even mentioning?
Score: 9 Votes (Like | Disagree)
IronTek Avatar
13 months ago
If you have a Chase card that gives Ultimate Rewards, their Apple Store is currently offering 15% off Apple Watch Series 10. You can pay all in points, all in cash, or a combination.
Score: 5 Votes (Like | Disagree)
UltimaKilo Avatar
13 months ago

$30 off

Is that really worth even mentioning?
Yes, it is. I have a S5 and this is tempting.

That was even quicker than expected! I expect 350 for AW10 in another few weeks
Doubt it will even get that low. It could conceivably drop down to $390 or even $380 for Prime Days in October, but the latter number is a stretch.
Score: 2 Votes (Like | Disagree)
bookcase Avatar
13 months ago
I'd love the jet black s10, but as a s9 owner, I'm not seeing enough in the way of upgrades to justify the expense.
Score: 2 Votes (Like | Disagree)
Alameda Avatar
13 months ago
“Record Low Prices” on a product that’s only been available for six days seems a bit off.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
13 months ago

I really wanted to get an Ultra 3 this year, but will probably stick it out with my 7 for another year. $64 isn't all that enticing to me.
I wanted a Black Ultra 3 myself, but since the Ultra didn't get updated I went for last year's model. Amazon was running $110 off, Verizon was going to give me $180 for my Nike 7 as a trade but then charge me a $35 activation fee, on a watch at full price. I sold my Nike 7 on ebay and netted $131.

So the ultra 2 was originally $799, and a black ultra 2 also would have been $799.

I saved $110 plus tax, $120.73, I saved the activation fee, $35, and I received $131.63 from selling my Nike 7. About $288 in savings. I've had the Ultra 2 almost a week now and I LOVE it.

The total from Amazon was $762.93, tax and a screen protector. No activation fee, I'm all in at $631.30. If I really want black, I can always put a bumper/case on it but I'm actually liking the natural titanium, it works really well with the blue ocean band.
Score: 2 Votes (Like | Disagree)