Apple Car Interest Revived by Rivian Partnership Rumor - MacRumors
Skip to Content

Apple Car Interest Revived by Rivian Partnership Rumor

by

Apple canceled its Apple Car project in February 2024 and stopped all internal work on autonomous, electric vehicles. But the company still has its sights set on impacting the EV market, and Rivian could be the avenue for its ambitions, according to rumors out of Taiwan.

tim cook apple car

Apple canceled its "Project Titan" EV project earlier this year.

DigiTimes reports that Apple is "studying the possibility" of a partnership with Rivian, although this seems to be based on speculation within the supply chain, and what form such a collab would take remains a mystery.

The report notes that a sluggish EV market has left many startups struggling for survival, yet Rivian's delivery vehicle partnership with Amazon remains strong, and could even factor into Apple's interest. From the report:

"A partnership with Rivian might also indirectly involve Amazon, which could open the door to collaboration between Apple and Amazon in generative AI, the sources said."

The report links Apple’s generative AI ambitions with the rumor, tying it to innovations within the EV space such as AI smart voice and driving assistance. It's all very speculative.

Some sort of basic CarPlay integration could be fueling the chatter, and there could be nothing more behind it. It's worth noting that Rivian is also under market pressure to perform during the mass production phase of its latest fleet of midsize R2 and R3 cars, so this rumor could just be part of an attempt to revive shareholder interest. On that basis, it would be wise to quell expectations until other reports corroborate the claim.

Tag: Rivian

Top Rated Comments

G
Godspeed8230
25 months ago

Can't wait to see SIRI taking care of everything in a car!
>Siri, open the trunk.
>Here's what I found on the web.
Score: 18 Votes (Like | Disagree)
Andres Cantu Avatar
Andres Cantu
25 months ago
Looks like someone wants their Rivian shares to go up…
Score: 13 Votes (Like | Disagree)
K
Kottu
25 months ago
Can't wait to see SIRI taking care of everything in a car!
Score: 9 Votes (Like | Disagree)
B
blastdoor
25 months ago
Rivian's stock price is down a lot since the IPO and sfaik Rivian isn't led by a narcissistic white supremacist drug addict.

So maybe a partnership makes sense (low bar these days)
Score: 9 Votes (Like | Disagree)
Razorpit Avatar
Razorpit
25 months ago

This sounds like a supplier’s hope against hope Hail Mary pass that will save Rivian.
Nothing is going to save Rivian or the EV industry for that matter.
Score: 8 Votes (Like | Disagree)
averagenerd81 Avatar
averagenerd81
25 months ago

🤣 Who are you all trying to fool. NO ONE is getting 280-300 miles on a charge. When you are actually DRIVING in the real world and not trying to write a puff piece for the web, actual mileage is a fraction of that. No one drives 70 MPH on the highway as these articles claim except Tesla’s and Toyota Prius’. And charging your EV to 100% is a big no no, as well as letting the battery get below 20%.

And yes I often drive that distance. I have seen A few hotels with them, but usually some pompous jerk has it tied-up all week/weekend.
Well, it's clear you just know best and we never get the range we state. We're just liars here writing because we're paid by (let me check, who is it today?) the company. Yada yada yada, blah blah blah.

Have a good one, I am not going to argue with you. Enjoy your ICE, I'll enjoy my EV.
Score: 7 Votes (Like | Disagree)
Read All Comments