Apple Reignites Talks With OpenAI About Generative AI for iOS 18

Apple is once again talking with OpenAI about using OpenAI technology to power artificial intelligence features in iOS 18, reports Bloomberg's Mark Gurman.

iOS 18 WWDC 24 Feature 2
Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion. Apple and OpenAI are now said to be speaking about the terms of a possible agreement and how Apple might utilize OpenAI features.

Along with OpenAI, Apple is still having discussions with Google about licensing Google's Gemini AI. Apple has not come to a final decision, and Gurman suggests that the company could partner with both Google and OpenAI or pick another provider entirely.

Rumors suggest that iOS 18 will have a major focus on AI, with Apple set to introduce AI functionality across the operating system. Apple CEO Tim Cook confirmed in February that Apple plans to "break new ground" in AI.

We'll get a first look at the AI features that Apple has planned in just over a month, with iOS 18 set to debut at the Worldwide Developers Conference that kicks off on June 10.

Related Forums: iOS 18, iPadOS 18

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...

Top Rated Comments

CausticSoda Avatar
21 months ago
I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
Score: 35 Votes (Like | Disagree)
CrysisDeu Avatar
21 months ago
This is bad news..
- With Apple’s stance on privacy, on a new venture like LLM, they should develop their own model.
- Apple has spent 10 years on quote “master of all AI” - the apple car, and they cannot even develop a good foundation model?
- GPT3 was out how many years ago? The fact that they are still discussing with any company on licensing LLM means the whole leadership lacked foresight on the future of AI. And you cannot expect the same leadership to pull out something amazing. That’s not how it works
- You really need to focus on the use case before selecting a direction. If Apple’s thought are still a chatbot and Q&A machine - gpt - as their ultimate LLM (that runs on the cloud). It means Apple is not leveraging the benefit of their ecosystem: the vast number of Apps and streamlined APIs, partnership with mfi programs, the user data they can use as inputs to the llm for actual personalized assistants, etc.

This just doesn’t look good at all
Score: 18 Votes (Like | Disagree)
roar08 Avatar
21 months ago

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.
Score: 16 Votes (Like | Disagree)
klasma Avatar
21 months ago

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.
3 TB isn’t really a lot to train an LLM.
Score: 12 Votes (Like | Disagree)
coolfactor Avatar
21 months ago

OpenAI today is what Apple was when Jobs came back in 1997. Apple today is a bloated corporate blimp with no direction. They missed the AI boat and will never catch up. God, I hope I’m wrong.
You are very wrong. You've been using AI (the subset called ML - machine learning) for decades with Apple tech.

This new era is a separate field called "generative" AI and it's only just beginning.

* Did Apple miss the boat on personal computing? This existing before the Mac.
* Did Apple miss the boat on MP3 players? They existed long before the iPod.
* Did Apple miss the boat on "smart" cellphones? They existed long before iPhone.

There's no missing the boat when it comes to Apple. The boat just doesn't always set sail when we want it to.
Score: 12 Votes (Like | Disagree)
dannys1 Avatar
21 months ago
Gurmanrumors.com again
Score: 9 Votes (Like | Disagree)