Adobe Premiere Pro Gains AI Tools to Add and Remove Objects From Videos, Extend Clips and More

Adobe today debuted several new AI features for Premiere Pro, software designed for professional video editing. Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, which will let video editors do more with less work.


With a Generative Extend feature, Premiere Pro will be able to add frames to make video clips longer, allowing for properly timed edits and smooth transitions by extending a scene.

Objects in videos will also be able to be added or removed through smart selection and tracking tools. Adobe says that video editors can do things like remove an unwanted item, change an actor's wardrobe, or add set dressings like paintings on the wall or plants on a desk.

Perhaps the most interesting new feature is an option to create new video footage directly within Premiere Pro using a text to video feature. Users will be able to type text into a prompt or upload images to create video, and the resulting clips can be used for B-roll, creating storyboards, and more.

Adobe plans to introduce these generative AI tools later in 2024.

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.

Tag: Adobe

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

relaxedpanda Avatar
21 months ago
Stolen art. Stolen ideas. Stolen creativity. Sponsored by corporate greed and power.

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.

AI is death to the arts
Score: 15 Votes (Like | Disagree)
Geoffb9 Avatar
21 months ago
In the meanwhile , Apple’s Final Cut team is ? ??
I own Final Cut Pro but switched using DaVinci Resolve. It’s much better and they keep updating it.
I can see Apple axing the software.
I have no idea what Apple Pro software teams doing all year!
Score: 12 Votes (Like | Disagree)
xDENTALPLANx Avatar
21 months ago

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.
What are you even talking about? As a professional video editor these new tools will be an absolute game changer.

Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.
Score: 11 Votes (Like | Disagree)
jimthing Avatar
21 months ago
Next, you'll just paste your whole film script into these things with a few ideas, and out pops your film all done for you.

No need to pay the talent, or most of the crew. Just distribute and cash in! ?
Score: 8 Votes (Like | Disagree)
Pakaku Avatar
21 months ago

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.
Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in
Score: 8 Votes (Like | Disagree)
BootsWalking Avatar
21 months ago
Maybe Adobe can find a way to use AI to stop Premiere from crashing all the time.
Score: 7 Votes (Like | Disagree)