Humorous Apple Ad Highlights iPhone 15 Storage

Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device.


The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of storage for lots of photos."

While the standard ‌iPhone 15‌ models and the ‌iPhone 15‌ Pro models start with 128GB of storage, Apple offers 256GB and 512GB upgrade options, with an additional 1TB option for the ‌iPhone 15‌ Pro. The ‌iPhone 15‌ Pro Max models start with double the storage at 256GB, with 512GB and 1TB available when upgrading.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Friday September 5, 2025 10:52 am PDT by
Apple will be holding its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Assuming that Apple sticks to its familiar pattern, the iPhone 17 series should be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time. The release date for the devices should be one week later, on Fr...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode is Limited to These iPhone Models

Wednesday September 3, 2025 1:19 pm PDT by
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro's Biggest Design Mystery is Finally Solved

Friday September 5, 2025 9:33 am PDT by
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved. In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

Ubuntu Avatar
19 months ago
This is just welcoming people in to make jokes about the default iCloud storage.
Score: 40 Votes (Like | Disagree)
xiJulian_ Avatar
19 months ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
No, i would like for Apple to double and charge the same price, storage is VERY cheap these days and especially for a company like Apple. Stop believing everything tim says..
Score: 31 Votes (Like | Disagree)
alexandr Avatar
19 months ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
No, but bases need to change with the times. Selling a MacBook Pro with 8GB of ram in 2024, just doesn't feel appropriate, imho.
Score: 25 Votes (Like | Disagree)
ghanwani Avatar
19 months ago
Yet another noisy ad. Man my ears hurt. I must have lost my sense of humor because I don't find it funny.
Score: 20 Votes (Like | Disagree)
Eso Avatar
19 months ago

ok, would you like Apple to double it and increase the base price, giving you less options?
They would probably prefer that Apple matches every other computer manufacturer in terms of their RAM pricing.

An 8 GB RAM upgrade is NOT worth $200.
Score: 19 Votes (Like | Disagree)
Moka Akashiya Avatar
19 months ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
People are mostly unhappy that they have to buy 8GB at 5 times the price it sells for elsewhere.
And even if Apple raised the price for the basic configuration, it would still be more profitable. Because over time, significant discounts appear on it and it is available in any store, while custom configs simply disappear for purchase or do not have any discounts after years.
Score: 15 Votes (Like | Disagree)