Apple Reveals Annual Japanese New Year Promotion With Special AirTag

In celebration of the Japanese New Year, Apple will be holding a promotion that offers customers in Japan a free Apple gift card worth up to ¥30,000 with the purchase of an eligible Apple product from January 2 through January 5.

Japanese New Year Apple 2024
Gift card values range from ¥4,000 for products like the iPhone SE and third-generation AirPods to ¥30,000 for the 15-inch MacBook Air.

In addition to a gift card, the first 50,000 customers in Japan who purchase a new iPhone 14, iPhone 14 Plus, iPhone 13, or third-generation iPhone SE from Apple during the promotion will receive a limited-edition AirTag with a "Year of the Dragon" engraving.

Apple has shared terms and conditions for the promotion with additional details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag, so make sure to complete your purchase on Apple's website or at a physical Apple Store in Japan if you are interested in receiving one.

Apple holds a Japanese New Year promotion on an annual basis, and this is the third consecutive year it has offered a special AirTag.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Now that Black Friday is in the rearview mirror, Cyber Monday discounts have begun appearing online, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...

Top Rated Comments

zach-coleman Avatar
25 months ago
I wish they did that here. The AirTag looks cool.
Score: 7 Votes (Like | Disagree)
MrMojo1 Avatar
25 months ago
The AirTag emoticons in Japan & China/HK are cool as they've had it for awhile.
Apple needs to make them available outside of Asia including Chinese/Japanese characters for personalization.
Score: 7 Votes (Like | Disagree)
Apple Fan 2008 Avatar
25 months ago
Why does Japan get all the cool exclusive tech stuff?
Score: 4 Votes (Like | Disagree)
zilchfox Avatar
25 months ago

Why does Japan get all the cool exclusive tech stuff?
No idea, but it’s really cool. Even Microsoft does lots of Japan-exclusive stuff, too (such as the 20th anniversary copy of Windows XP).
Score: 3 Votes (Like | Disagree)
klasma Avatar
25 months ago

I wish they did that here. The AirTag looks cool.
You can engrave an AirTag with ? (or rather, with ?, but it looks more like the former on the Apple web site), which would be very similar.
Score: 2 Votes (Like | Disagree)
japanime Avatar
25 months ago

Why does Japan get all the cool exclusive tech stuff?
We do have the coolest high-tech toilets, that's for sure!
Score: 2 Votes (Like | Disagree)