Apple Reveals Annual Japanese New Year Promotion With Special AirTag

In celebration of the Japanese New Year, Apple will be holding a promotion that offers customers in Japan a free Apple gift card worth up to ¥30,000 with the purchase of an eligible Apple product from January 2 through January 5.

Japanese New Year Apple 2024
Gift card values range from ¥4,000 for products like the iPhone SE and third-generation AirPods to ¥30,000 for the 15-inch MacBook Air.

In addition to a gift card, the first 50,000 customers in Japan who purchase a new iPhone 14, iPhone 14 Plus, iPhone 13, or third-generation iPhone SE from Apple during the promotion will receive a limited-edition AirTag with a "Year of the Dragon" engraving.

Apple has shared terms and conditions for the promotion with additional details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag, so make sure to complete your purchase on Apple's website or at a physical Apple Store in Japan if you are interested in receiving one.

Apple holds a Japanese New Year promotion on an annual basis, and this is the third consecutive year it has offered a special AirTag.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

Top Rated Comments

zach-coleman Avatar
25 months ago
I wish they did that here. The AirTag looks cool.
Score: 7 Votes (Like | Disagree)
MrMojo1 Avatar
25 months ago
The AirTag emoticons in Japan & China/HK are cool as they've had it for awhile.
Apple needs to make them available outside of Asia including Chinese/Japanese characters for personalization.
Score: 7 Votes (Like | Disagree)
Apple Fan 2008 Avatar
25 months ago
Why does Japan get all the cool exclusive tech stuff?
Score: 4 Votes (Like | Disagree)
zilchfox Avatar
25 months ago

Why does Japan get all the cool exclusive tech stuff?
No idea, but it’s really cool. Even Microsoft does lots of Japan-exclusive stuff, too (such as the 20th anniversary copy of Windows XP).
Score: 3 Votes (Like | Disagree)
klasma Avatar
25 months ago

I wish they did that here. The AirTag looks cool.
You can engrave an AirTag with ? (or rather, with ?, but it looks more like the former on the Apple web site), which would be very similar.
Score: 2 Votes (Like | Disagree)
japanime Avatar
25 months ago

Why does Japan get all the cool exclusive tech stuff?
We do have the coolest high-tech toilets, that's for sure!
Score: 2 Votes (Like | Disagree)