Apple Reveals Annual Japanese New Year Promotion With Special AirTag

In celebration of the Japanese New Year, Apple will be holding a promotion that offers customers in Japan a free Apple gift card worth up to ¥30,000 with the purchase of an eligible Apple product from January 2 through January 5.

Japanese New Year Apple 2024
Gift card values range from ¥4,000 for products like the iPhone SE and third-generation AirPods to ¥30,000 for the 15-inch MacBook Air.

In addition to a gift card, the first 50,000 customers in Japan who purchase a new iPhone 14, iPhone 14 Plus, iPhone 13, or third-generation iPhone SE from Apple during the promotion will receive a limited-edition AirTag with a "Year of the Dragon" engraving.

Apple has shared terms and conditions for the promotion with additional details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag, so make sure to complete your purchase on Apple's website or at a physical Apple Store in Japan if you are interested in receiving one.

Apple holds a Japanese New Year promotion on an annual basis, and this is the third consecutive year it has offered a special AirTag.

Related Roundup: AirTag

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...

Top Rated Comments

zach-coleman Avatar
28 months ago
I wish they did that here. The AirTag looks cool.
Score: 7 Votes (Like | Disagree)
MrMojo1 Avatar
28 months ago
The AirTag emoticons in Japan & China/HK are cool as they've had it for awhile.
Apple needs to make them available outside of Asia including Chinese/Japanese characters for personalization.
Score: 7 Votes (Like | Disagree)
Apple Fan 2008 Avatar
28 months ago
Why does Japan get all the cool exclusive tech stuff?
Score: 4 Votes (Like | Disagree)
zilchfox Avatar
28 months ago

Why does Japan get all the cool exclusive tech stuff?
No idea, but it’s really cool. Even Microsoft does lots of Japan-exclusive stuff, too (such as the 20th anniversary copy of Windows XP).
Score: 3 Votes (Like | Disagree)
klasma Avatar
28 months ago

I wish they did that here. The AirTag looks cool.
You can engrave an AirTag with ? (or rather, with ?, but it looks more like the former on the Apple web site), which would be very similar.
Score: 2 Votes (Like | Disagree)
japanime Avatar
28 months ago

Why does Japan get all the cool exclusive tech stuff?
We do have the coolest high-tech toilets, that's for sure!
Score: 2 Votes (Like | Disagree)