Apple is sunsetting its long-running iTunes Movie Trailers app as it begins hosting movie trailers exclusively in the company's flagship TV app, MacRumors can report.
Hints of Apple's plan first emerged on August 9, when MacRumors discovered a non-linked banner on the iTunes Movie Trailers website that reads "Apple TV app is the new home of iTunes Movie Trailers." The same banner has since started showing up on both of Apple's iOS and tvOS apps of the same name.
Then last night, some Apple TV users in the United States reported seeing a new section in the TV app titled "Watch the Latest Trailers," with a main selection card showing the original iTunes Movie Trailers logo, but titled "Movie & TV Trailers."
The new section in the TV app is not yet showing for users in the United Kingdom, and possibly elsewhere, and when iPhone and iPad users in the U.K. tap the banner in the original iTunes Movie Trailers app they are bounced back to the app, suggesting Apple has not yet completed its rollout of the merge.
Regardless, the writing appears to be on the wall for the iTunes Movie Trailers app, which hasn't been updated in five years. The free app was launched on iOS in October 2011 in the U.S., offering iPhone and iPad users easy access to Apple's library of movie trailers. Closing the app is likely part of Apple's strategy to gradually wind down the iTunes branding and bring all of its video content under the same umbrella.
It's not entirely clear what this means for Apple's iTunes Movie Trailers website, which is still sporting some archaic interface elements that don't at all align with Apple's modern web design.
The site has been hosted on apple.com since the late 1990s and was originally titled "Quicktime Movie Trailers," to showcase Apple's QuickTime software and its ability to host downloadable movie trailers online at high resolution – higher than many Hollywood movie studios could achieve – in the days before YouTube.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Slightly off topic - I wonder how long iTunes is going to stay around?
Both as a brand as as the actual service.
I mean it looks embarrassingly old in the Music app now.
Surely it makes sense for Apple to give it its own app on all Apple platforms so that Music can move forward?
Music does seem to be a little bit of a prisoner of the past still:
i.e. the way it has to host iTunes Music Store, your library and integrate downloaded music and iTunes music into your Apple Music streaming library.
This is a very unApple thing - they're usually ruthless about killing 'legacy' services/features.
They're not gonna kill the iTunes Store. iTunes is still the only place to buy music digitally, and they spent too long getting all the record labels and estates to host their music onto iTunes. Remember in November 2010 when there was a massive frenzy that Apple got the entire Beatles catalog on iTunes, which at the time was considered impossible. It was such a big thing that they had billboards all across the US and UK announcing "Yes! We finally did it! We actually got the Beatles!"
They may rebrand the iTunes Store as the Apple Music Store, but they're not gonna get rid of the store. It would be a stupid move to do that and be a loss of a revenue stream.
