Starting with iOS 17, iPadOS 17, and macOS Sonoma, Safari automatically removes tracking parameters from URLs while in Private Browsing Mode, in order to prevent cross-website tracking. When a tracking parameter is detected while browsing or copying a link, Apple says Safari strips the identifying components of the URL, while leaving the rest intact. The links will still work as expected, but will no longer have unique identifiers.
Apple calls this new feature Advanced Tracking and Fingerprinting Protection, and it also works for links shared in the Messages and Mail apps. It can even be enabled for regular Safari browsing. On the iPhone, open the Settings app, tap Safari → Advanced → Advanced Tracking and Fingerprinting Protection, and select All Browsing. Users can also turn off the feature in this menu if they prefer not to use it at all.
In a WWDC 2023 video for developers, Apple shared an example of a URL before and after the tracking parameters are removed. The original URL has a unique "click_id" parameter that advertisers can use to track a user's activity across websites. Safari automatically removes this parameter to protect the user's privacy.
iOS 17 and macOS Sonoma will be released later this year, and are currently available in beta for users with an Apple developer account.
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
Wednesday April 8, 2026 7:17 pm PDT by Joe Rossignol
Apple has released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it.
First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps.
Second, an...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
Wednesday April 8, 2026 7:17 pm PDT by Joe Rossignol
Apple has released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it.
First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps.
Second, an...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Great, saves me editing them out when I paste them into my nav window. FB continuing to get a hammering from Apple. No wonder Zuckeberg keeps a VR head set over his head most of the day.
A great idea. No doubt some companies will claim this is "anti-competitive," a flagrant abiuse of Apple's market power, and will lead to anarchy, death, destruction lower profits unless the government steps in and forces Apple stop this dangerous practice...
