CES 2023: Samsung's Latest Monitors Include an Apple Studio Display Rival, Updated M8 Smart Monitor

Ahead of CES 2023 this week, Samsung has announced several upcoming additions to its monitor lineup, and perhaps the most interesting model for Apple users is the ViewFinity S9, Samsung's first 27-inch 5K display that will compete against Apple's Studio Display.

samsung viewfinity s9
27-inch 5K displays remain fairly rare, but Apple has long embraced the higher pixel density for its ability to display true Retina-quality content at reasonable size. Just like the Studio Display and Apple's former 27-inch iMac, Samsung's ViewFinity S9 will feature a 5120 x 2880 display, and its wide color gamut will cover 99% of the DCI-P3 spectrum while HDR600 support improves shadows and highlights.

samsung viewfinity s9 portrait
The ViewFinity S9 features a matte finish to minimize glare, is equipped with USB-C/Thunderbolt 4 connectivity, and includes a 4K SlimFit camera.

Pricing has yet to be announced, but it will be launching "early" this year.

Samsung's popular Smart Monitor M8 is also receiving an update, with a new 27-inch size joining the previous 32-inch option. Both sizes carry 4K resolution and are available in four color options with height and tilt adjustments.

samsung smart monitor m8 2023
The M8 now pivots up to 90 degrees for a portrait orientation, and it supports VESA standards for those who prefer different mounting solutions. The included 2K SlimFit camera has been upgraded, and there's new mouse support for many of the included apps on the display such as Samsung's SmartThings Hub for managing connected home devices and Smart Hub for dedicated apps like Prime Video, Netflix, YouTube, and more.

Pricing and a release date have yet to be announced.

In addition to the ViewFinity S9 and Smart Monitor M8, Samsung is also announcing several new Odyssey gaming monitors including the Odyssey Neo G9, a 57-inch 32:9 super ultra-wide curved display at 7680 x 2160 resolution with DisplayPort 2.1 and a 240 Hz response rate.

samsung odyssey neo g9 monitor
Finally, there is the Odyssey OLED G9, a 49-inch curved OLED gaming monitor with 0.1 ms response time and 240 Hz response rate. Both displays will launch "later" this year with pricing yet to be disclosed.

Check out Samsung's press release for full details on all of these monitors.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...

Top Rated Comments

tbayrgs Avatar
38 months ago
I suspect the ViewFinity will be a more appropriately priced 'clone' of the Studio Display--and I have no problem with that as Apple's pricing is ridiculous. And as someone who would've pulled the trigger on a Studio Display if it wasn't so terribly priced (especially the option pricing for the stand and nano texture :rolleyes:), I'll definitely considering picking up the Samsung version in its place.
Score: 38 Votes (Like | Disagree)
rodpascoe Avatar
38 months ago
Looks amazing. Hopefully can compete on price and be a realistic alternative.
Score: 33 Votes (Like | Disagree)
Station Grey Avatar
38 months ago
At last... someone finally making a 27"/5K display.

As long as it's reasonably priced (and needs to be sub £/$1000) then I'll buy one. No mention of speakers, and would definitely be helpful to have those, and if the webcam is good then also plus points.

But essentially it just needs to be affordable.
Score: 28 Votes (Like | Disagree)
Realityck Avatar
38 months ago

Ahead of CES 2023 this week, Samsung has announced several upcoming additions ('https://howl.me/ciPYyHkPi1h') to its monitor lineup ('https://howl.me/ciPYA8zYzUn'), and perhaps the most interesting model for Apple users is the ViewFinity S9, Samsung's first 27-inch 5K display that will compete against Apple's Studio Display.
Wow, someone else finally sells a 5K display, maybe this will finally give Apple some pricing competition?
https://www.theverge.com/2023/1/2/23531390/samsung-viewfinity-s9-5k-monitor-announced-features

ViewFinity S9 specs

* 27-inch 5K panel (5120 x 2880)
* 99% DCI-P3
* Built-in color calibration engine
* Average Delta E ≦ 21 color accuracy
* USB-C and Thunderbolt 4 connectivity
* Matte display finish
* Built-in 4K webcam
* Samsung Smart Hub


Samsung hasn’t revealed when the new ViewFinity S9 will be released, nor what its price will be. However, it’s clear Samsung is looking to target would-be buyers of Apple’s Studio Display, which comes in at $1599 for the glossy model and $1899 for the nano-texture finish model. So it’s likely we’ll see Samsung either split the difference between the two Studio Display models or undercut them entirely if they’re really hoping to make a splash.
Score: 27 Votes (Like | Disagree)
Skyscraperfan Avatar
38 months ago
And the best: The stand is INCLUDED.
Score: 24 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
38 months ago
Wow! It looks great! I have a feeling this might be cheaper than the Apple Studio Display. The 27” + 5K is very appealing to the eyes.
Score: 19 Votes (Like | Disagree)