CES 2023: Samsung's Latest Monitors Include an Apple Studio Display Rival, Updated M8 Smart Monitor

Ahead of CES 2023 this week, Samsung has announced several upcoming additions to its monitor lineup, and perhaps the most interesting model for Apple users is the ViewFinity S9, Samsung's first 27-inch 5K display that will compete against Apple's Studio Display.

samsung viewfinity s9
27-inch 5K displays remain fairly rare, but Apple has long embraced the higher pixel density for its ability to display true Retina-quality content at reasonable size. Just like the Studio Display and Apple's former 27-inch iMac, Samsung's ViewFinity S9 will feature a 5120 x 2880 display, and its wide color gamut will cover 99% of the DCI-P3 spectrum while HDR600 support improves shadows and highlights.

samsung viewfinity s9 portrait
The ViewFinity S9 features a matte finish to minimize glare, is equipped with USB-C/Thunderbolt 4 connectivity, and includes a 4K SlimFit camera.

Pricing has yet to be announced, but it will be launching "early" this year.

Samsung's popular Smart Monitor M8 is also receiving an update, with a new 27-inch size joining the previous 32-inch option. Both sizes carry 4K resolution and are available in four color options with height and tilt adjustments.

samsung smart monitor m8 2023
The M8 now pivots up to 90 degrees for a portrait orientation, and it supports VESA standards for those who prefer different mounting solutions. The included 2K SlimFit camera has been upgraded, and there's new mouse support for many of the included apps on the display such as Samsung's SmartThings Hub for managing connected home devices and Smart Hub for dedicated apps like Prime Video, Netflix, YouTube, and more.

Pricing and a release date have yet to be announced.

In addition to the ViewFinity S9 and Smart Monitor M8, Samsung is also announcing several new Odyssey gaming monitors including the Odyssey Neo G9, a 57-inch 32:9 super ultra-wide curved display at 7680 x 2160 resolution with DisplayPort 2.1 and a 240 Hz response rate.

samsung odyssey neo g9 monitor
Finally, there is the Odyssey OLED G9, a 49-inch curved OLED gaming monitor with 0.1 ms response time and 240 Hz response rate. Both displays will launch "later" this year with pricing yet to be disclosed.

Check out Samsung's press release for full details on all of these monitors.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

tbayrgs Avatar
37 months ago
I suspect the ViewFinity will be a more appropriately priced 'clone' of the Studio Display--and I have no problem with that as Apple's pricing is ridiculous. And as someone who would've pulled the trigger on a Studio Display if it wasn't so terribly priced (especially the option pricing for the stand and nano texture :rolleyes:), I'll definitely considering picking up the Samsung version in its place.
Score: 38 Votes (Like | Disagree)
rodpascoe Avatar
37 months ago
Looks amazing. Hopefully can compete on price and be a realistic alternative.
Score: 33 Votes (Like | Disagree)
Station Grey Avatar
37 months ago
At last... someone finally making a 27"/5K display.

As long as it's reasonably priced (and needs to be sub £/$1000) then I'll buy one. No mention of speakers, and would definitely be helpful to have those, and if the webcam is good then also plus points.

But essentially it just needs to be affordable.
Score: 28 Votes (Like | Disagree)
Realityck Avatar
37 months ago

Ahead of CES 2023 this week, Samsung has announced several upcoming additions ('https://howl.me/ciPYyHkPi1h') to its monitor lineup ('https://howl.me/ciPYA8zYzUn'), and perhaps the most interesting model for Apple users is the ViewFinity S9, Samsung's first 27-inch 5K display that will compete against Apple's Studio Display.
Wow, someone else finally sells a 5K display, maybe this will finally give Apple some pricing competition?
https://www.theverge.com/2023/1/2/23531390/samsung-viewfinity-s9-5k-monitor-announced-features

ViewFinity S9 specs

* 27-inch 5K panel (5120 x 2880)
* 99% DCI-P3
* Built-in color calibration engine
* Average Delta E ≦ 21 color accuracy
* USB-C and Thunderbolt 4 connectivity
* Matte display finish
* Built-in 4K webcam
* Samsung Smart Hub


Samsung hasn’t revealed when the new ViewFinity S9 will be released, nor what its price will be. However, it’s clear Samsung is looking to target would-be buyers of Apple’s Studio Display, which comes in at $1599 for the glossy model and $1899 for the nano-texture finish model. So it’s likely we’ll see Samsung either split the difference between the two Studio Display models or undercut them entirely if they’re really hoping to make a splash.
Score: 27 Votes (Like | Disagree)
Skyscraperfan Avatar
37 months ago
And the best: The stand is INCLUDED.
Score: 24 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago
Wow! It looks great! I have a feeling this might be cheaper than the Apple Studio Display. The 27” + 5K is very appealing to the eyes.
Score: 19 Votes (Like | Disagree)