Google is aiming to lure iPhone users to its new Pixel 7 and Pixel 7 Pro by offering high trade in values for prior-generation iPhone 13 models. Google is providing up to $750 in trade-in value to iPhone customers, with the $750 offered for an iPhone 13 Pro Max with 1TB storage, originally priced at $1599.
Google offers $595 for a 128GB iPhone 13 Pro Max, $645 for a 256GB model, and $695 for a 512GB model. Apple itself only offers a maximum of $720 for customers who trade in an iPhone 13 Pro Max for a new smartphone, such as the 14 Pro Max.
With the $750 maximum, the $599 Pixel 7 would be free, while the Pixel 7 Pro could be purchased for $150 as it is priced starting at $899.
It is worth noting that Apple does not offer anywhere near as much trade-in value for Android devices such as the Pixel 6, providing a mere $240 maximum trade-in value for last year's Pixel 6 Pro. Apple devices generally hold their value better than Android devices due to demand and because Apple provides software updates for at least five years after launch.
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
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Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Thursday September 3, 2026 7:33 am PDT by Joe Rossignol
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...
