Google is aiming to lure iPhone users to its new Pixel 7 and Pixel 7 Pro by offering high trade in values for prior-generation iPhone 13 models. Google is providing up to $750 in trade-in value to iPhone customers, with the $750 offered for an iPhone 13 Pro Max with 1TB storage, originally priced at $1599.
Google offers $595 for a 128GB iPhone 13 Pro Max, $645 for a 256GB model, and $695 for a 512GB model. Apple itself only offers a maximum of $720 for customers who trade in an iPhone 13 Pro Max for a new smartphone, such as the 14 Pro Max.
With the $750 maximum, the $599 Pixel 7 would be free, while the Pixel 7 Pro could be purchased for $150 as it is priced starting at $899.
It is worth noting that Apple does not offer anywhere near as much trade-in value for Android devices such as the Pixel 6, providing a mere $240 maximum trade-in value for last year's Pixel 6 Pro. Apple devices generally hold their value better than Android devices due to demand and because Apple provides software updates for at least five years after launch.
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
