Newly discovered references to the iPhone 14 Plus as "iPhone 14 Max" on Apple's website suggest this was the name originally intended for the low-end 6.7-inch device before the company changed its mind at short notice.
As spotted by the Dutch blog iCreate, in two instances on the company's website, Apple refers to the iPhone 14 Plus as the "iPhone 14 Max." Firstly, in a support document that helps users identify their iPhone, the image of iPhone 14 Plus models in five colors is named "iPhone-14-Max-colors."
Secondly, on a page that provides compliance and regulatory information for the company's products, Apple plainly lists "iPhone 14 Max" with the iPhone 14 Plus model number, alongside the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max.
The iPhone 14 rumor cycle widely referenced the lineup's larger low-end model as the iPhone 14 Max. It was not until a week before Apple's iPhone launch event that a leak suggested it would be called the iPhone 14 Plus instead, re-using the "Plus" name for the first time since the iPhone 8.
The 6.1-inch iPhone 14 and the 6.7-inch iPhone 14 Plus share the same features and cameras, with the latter model featuring a larger screen and battery. Apple may have felt that the "Plus" name was better suited for a device that offered all the same features as the smaller variant but in a larger form. The iPhone 14 Plus became available for pre-order earlier this month and will begin arriving to customers on Friday, October 7.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Wednesday February 11, 2026 3:36 am PST by Tim Hardwick
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Still waiting for a genuinely miniature iPhone... smaller than the not updated "oh, it's not really mini" iPhone mini. Frankly, there's room in the line for a 5" mini (a small phone) and a 5.6" regular. Big iPhones are not for me. Us small phone lovers want one that disappears when we pocket the thing—a phone you don't want to spend your entire day staring into.
