Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features
Apple will further differentiate its "Pro" and non-"Pro" iPhone models with next year's iPhone 15 and iPhone 15 Pro, according to insightful Apple analyst Ming-Chi Kuo.
In a series of tweets earlier today, Kuo said that further differentiating the iPhone lineup would increase sales of the "Pro" models. To this end, Kuo said that "Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro," using a "precise product segmentation strategy to generate more sales/profits in a mature market."
This differentiation would presumably occur by giving individual devices in the iPhone 15 lineup different features, providing more reasons upsell next year's iPhone models. The only differentiating features between the iPhone 14 and 14 Plus, and iPhone 14 Pro and iPhone 14 Pro Max, are display size and battery life.
It is not yet clear how capabilities could be separated across the iPhone 15 lineup, with some features such as the Dynamic Island expected to expand to the entire selection of devices, but the iPhone 15 Pro Max could be the only model to feature a periscope telephoto camera system.
One of the reasons Apple is able to do this, "even though hardware innovation has become more challenging and the market has matured," is believed to because the "Android camp still poses no threat to Apple in the high-end market" due to brand value and ecosystem disadvantages. That being said, Kuo added that Qualcomm's transfer of high-end chips for Android devices from Samsung to TSMC, Apple's chip supplier, as well as an aggressive push toward foldable phones, could help Android regain ground in the years ahead.
Popular Stories
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
