Apple Not Expecting Drop in iPhone Demand, Asks Suppliers to Make 90 Million iPhone 14 Units
Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg. The Cupertino company is expecting continued strong demand for the iPhone and has asked suppliers to make 90 million iPhone 14 models, which is on par with iPhone 13 manufacturing in the same time period last year.
Apple is expecting to manufacture approximately 220 million iPhones in total in 2022, which is in line with 2021 manufacturing. Sources that spoke to Bloomberg said that Apple is able to weather a downturn in the smartphone market because the Apple customer base is still willing to spend money on premium devices.
Prior to 2021, new iPhone launches saw Apple manufacturing around 75 million devices. That was bumped up to 90 million in 2021 as the company anticipated high demand for the iPhone 13 models, and Apple is sticking with that target level for 2022.
While few changes are expected for the standard iPhone 14 models, the higher-end iPhone 14 Pro models will feature a new notchless design (with hole-punch and pill-shaped camera cutouts), an upgraded 48-megapixel camera, a faster A16 chip, an always-on display, and more.
Current rumors suggest that the iPhone 14 Pro models could have a higher starting price than the iPhone 13 Pro models, increasing the average selling price of iPhones in 2022. Apple has not provided revenue guidance since 2020, but Apple CFO Luca Maestri said during the company's second quarter earnings call that revenue growth is expected to accelerate in the September quarter, and supply constraints are expected to be lower than they were in the June quarter.
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Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December.
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Apple has advised manufacturing partner Foxconn to increase production of iPhone 14 Pro models due to strong demand for the devices, according to analyst Ming-Chi Kuo.
"Due to strong demand for the iPhone 14 Pro models, my latest survey indicates that Apple has asked Hon Hai to switch the production lines of the iPhone 14 to the iPhone 14 Pro models," said Kuo in a tweet today. Foxconn is...
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year.
There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
While we're still around 10 months away from Apple introducing the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year.
In September, analyst Ming-Chi Kuo said that strong sales of iPhone 14 Pro models would likely encourage Apple to increase differentiation between the iPhone 15...
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iPhone 14 Pro and iPhone 14 Pro Max shipments in the fourth quarter of 2022 will be "significantly lower" than the market consensus due to labor protests at Foxconn's main iPhone factory in China, according to analyst Ming-Chi Kuo.
Kuo today said iPhone production at the factory in Zhengzhou has been "significantly affected" by the protests over unfavorable working conditions, leading him to ...
Apple earlier this month acknowledged that customers faced longer wait times for iPhone 14 Pro and iPhone 14 Pro Max models because of reduced supply chain capacity, but the delays appear to have gotten worse. On Apple's online store in the United States, the devices' estimated shipping times are currently hovering around the six-week mark, with deliveries for all iPhone 14 Pro models now...
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.
Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.
In the United States, the iPhone...
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Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December.
Subscribe to the MacRumors YouTube channel for more ...
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Top Rated Comments
Bump it up to 100 Million iPhone units. We all know iPhones are going to be back-ordered within minutes after they go live.
...or last bit of credit...
...or whatever they can get for any spare organ not yet pawned. ;)
Is iPhone now below Maslow's most foundational layer of Hierarchy of Needs... below food, water, rest, sleep?