Instagram CEO Defends Shift to Video Content, Says Photo Support Will Continue
Instagram parent company Meta has been pushing the social media app further into video content in order to compete with TikTok, but many Instagram users have been unhappy with the continued focus on video.
Celebrities have spoken out against the change, and a petition to "Make Instagram Instagram Again" has garnered more than 1.7 million likes, leading Instagram CEO Adam Mosseri to share a video on Twitter explaining Instagram's plans.
Mosseri confirmed that "more and more of Instagram is going to become video over time," which he claims will happen "even if we change nothing." He said that what people share on Instagram is already shifting to videos over time, and Instagram will "have to lean into that shift while continuing to support photos."
Instagram is experimenting with a "number of different changes to the app," according to Mosseri. The full-screen version of the feed that some users are seeing is a test to a "few percentage of people." Mosseri says that Instagram is aiming to determine whether a full-screen experience for photos and videos might be "a more fun and engaging experience." If the feature ships to the rest of Instagram, it will be improved first.
Instagram users have also been unhappy with recommendations, which are posts that Instagram inserts into a feed based on other accounts followed. Mosseri says recommendations can be snoozed for up to a month, but Instagram is going to try to get better at recommendations because it is "one of the most effective and important ways to help creators reach more people."
Mosseri said Instagram will ultimately continue to support photos, but that the app "needs to evolve because the world is changing quickly" and Instagram has to "change along with it."
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
