Instagram CEO Defends Shift to Video Content, Says Photo Support Will Continue
Instagram parent company Meta has been pushing the social media app further into video content in order to compete with TikTok, but many Instagram users have been unhappy with the continued focus on video.
Celebrities have spoken out against the change, and a petition to "Make Instagram Instagram Again" has garnered more than 1.7 million likes, leading Instagram CEO Adam Mosseri to share a video on Twitter explaining Instagram's plans.
Mosseri confirmed that "more and more of Instagram is going to become video over time," which he claims will happen "even if we change nothing." He said that what people share on Instagram is already shifting to videos over time, and Instagram will "have to lean into that shift while continuing to support photos."
Instagram is experimenting with a "number of different changes to the app," according to Mosseri. The full-screen version of the feed that some users are seeing is a test to a "few percentage of people." Mosseri says that Instagram is aiming to determine whether a full-screen experience for photos and videos might be "a more fun and engaging experience." If the feature ships to the rest of Instagram, it will be improved first.
Instagram users have also been unhappy with recommendations, which are posts that Instagram inserts into a feed based on other accounts followed. Mosseri says recommendations can be snoozed for up to a month, but Instagram is going to try to get better at recommendations because it is "one of the most effective and important ways to help creators reach more people."
Mosseri said Instagram will ultimately continue to support photos, but that the app "needs to evolve because the world is changing quickly" and Instagram has to "change along with it."
Popular Stories
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report.
Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter:
When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever.
If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199.
...
The iOS 18.3.2 update that Apple released last week appears to have broken iCloud Mail for some users. There are multiple complaints on Reddit and the MacRumors forums from users who say that iCloud Mail is not able to push new iCloud emails to their iPhones after the iOS 18.3.2 update.
Affected users say that despite having the correct settings enabled, new iCloud emails are not showing up...
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air.
In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
All four iPhone 17 models launching later this year will feature an upgraded 24-megapixel front-facing camera, according to analyst Jeff Pu.
In a research note today with investment firm GF Securities, Pu shared a chart in which he reiterated that the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will each be equipped with a 24-megapixel front camera. By comparison, all four ...
While the iPhone 18 Pro models are still around a year and a half away from launching, there are already some early rumors about the devices.
Below, we recap some key iPhone 18 Pro rumors so far.
Under-Screen Face ID
In April 2023, display industry analyst Ross Young shared a roadmap showing that iPhone 17 Pro models would feature under-display Face ID. In May 2024, however, Young said ...
