Instagram CEO Defends Shift to Video Content, Says Photo Support Will Continue

Instagram parent company Meta has been pushing the social media app further into video content in order to compete with TikTok, but many Instagram users have been unhappy with the continued focus on video.

Instagram Feature 1
Celebrities have spoken out against the change, and a petition to "Make Instagram Instagram Again" has garnered more than 1.7 million likes, leading Instagram CEO Adam Mosseri to share a video on Twitter explaining Instagram's plans.

Mosseri confirmed that "more and more of Instagram is going to become video over time," which he claims will happen "even if we change nothing." He said that what people share on Instagram is already shifting to videos over time, and Instagram will "have to lean into that shift while continuing to support photos."

Instagram is experimenting with a "number of different changes to the app," according to Mosseri. The full-screen version of the feed that some users are seeing is a test to a "few percentage of people." Mosseri says that Instagram is aiming to determine whether a full-screen experience for photos and videos might be "a more fun and engaging experience." If the feature ships to the rest of Instagram, it will be improved first.

Instagram users have also been unhappy with recommendations, which are posts that Instagram inserts into a feed based on other accounts followed. Mosseri says recommendations can be snoozed for up to a month, but Instagram is going to try to get better at recommendations because it is "one of the most effective and important ways to help creators reach more people."

Mosseri said Instagram will ultimately continue to support photos, but that the app "needs to evolve because the world is changing quickly" and Instagram has to "change along with it."

Top Rated Comments

JCCL Avatar
22 months ago
I hate reels more like anything. I don’t know how people can watch random dumb stuff one after another And another. Originally I installed Instagram because I wanted to see pics from friends & family and some public figures that interested me, but more and more it is pushing random reels I don't care about, and the content I originally wanted to see is getting harder and harder to find. This app is getting so close to being removed from my Phone.
Score: 60 Votes (Like | Disagree)
Mr. Dee Avatar
22 months ago
Yet they can't release a dedicated iPad app...a 1 trillion dollar company!
Score: 25 Votes (Like | Disagree)
RemedyRabbit Avatar
22 months ago
My feed contains less and less photos from the users I follow and more and more videos from accounts that I'm not remotely interested in ?‍♂️

Such a shame that every successful app becomes increasingly worse over time as they're squeezed dry of every last little drop of profit.
Score: 20 Votes (Like | Disagree)
parkds Avatar
22 months ago
Why can’t a photo sharing platform just be enough. I know they don’t want to be caught flat footed, but Instagram is always chasing the “hot” new kid on the block; Snapchat, Clubhouse, now TikTok. Instagram needs to be true to it’s identity, which it’s users expect, and innovate, don’t follow.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
22 months ago
Instagram video content is a joke already. Half of the time it's filled with random commercial ads. This is pure greed.

Sorry, Instagram. You cannot compete with TikTok. Stop trying to be them. Stick to the original business plan.
Score: 16 Votes (Like | Disagree)
mariusignorello Avatar
22 months ago
Oh sure, photos will still be supported but they’ll be deprioritized and reach practically nobody.
Score: 15 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
iphone 16 dummies

iPhone 16 Dummy Models Showcase Design Changes, New Buttons

Tuesday March 26, 2024 6:03 am PDT by
Images comparing purportedly accurate dummy models of the iPhone 16 series have been shared online, providing a closer look at the rumored design of the upcoming devices. The iPhone 16 Pro and iPhone 16 Pro Max are expected to get larger display sizes this year, according to multiple sources, while the iPhone 16 and iPhone 16 Plus will be the same size as the iPhone 15 and iPhone 15 Plus. ...