Apple's March 8 'Peek Performance' Event Page Features Animated AR Logo

Apple today announced that its first event of 2022 will take place on Tuesday, March 8. Featuring the tagline "Peek Performance," the event is now featured on Apple's events website, and if you visit the page on an iPhone or iPad, you can see an augmented reality version of the logo Apple created.

march 2022 event ar logo
Nested Apple icons in shades of yellow, orange, red, pink, and purple are featured in this year's event image, and there is an animated internal effect along with radiating colors along with accompanying music.

Tap on the colorful Apple logo on the page to open Apple's AR viewer, which allows you to scan the area around you and see the animated logo in action. You can also view it in "Object" mode to get a clearer picture of what it looks like.

Apple always creates unique graphics for its events, and each one comes with a morphing augmented reality logo for people to check out.

In addition to adding the Peek Performance event to its webpage, Apple has also uploaded a placeholder video to YouTube, where the event will be livestreamed. People can sign up for reminders to get notified when the event takes place.


Apple's event will kick off at 10:00 a.m. Pacific Time on Tuesday, March 8. In addition to being streamed on YouTube, the event can also be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

Rumors suggest the event will focus on 5G connectivity, with Apple bringing 5G to the ‌iPhone‌ SE and the iPad Air. We're also expecting at least one new Mac, and possibilities include the Mac mini and the 13-inch MacBook Pro.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

DHagan4755 Avatar
44 months ago
The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Score: 23 Votes (Like | Disagree)
spatlese44 Avatar
44 months ago
They’re finally adding peek() to Swift!
Score: 10 Votes (Like | Disagree)
Unregistered 4U Avatar
44 months ago
Link to download the AR Toy, if you’re on an iPad and not an iPhone :)
https://www.apple.com/105/media/us/apple-events/2022/ec8c635b-2e18-4090-88a5-f74e3b1021cb/quick-look/apple_event.reality
Score: 9 Votes (Like | Disagree)
DMG35 Avatar
44 months ago
Everyone wants an iMac Pro until Apple releases it at a starting price of $10K.
Score: 8 Votes (Like | Disagree)
anthogag Avatar
44 months ago
6 apples within apples can only mean 1 thing…6 apples within apples
Score: 8 Votes (Like | Disagree)
AmazeSE Avatar
44 months ago

The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Thanks to you, I just found out that it's peek not peak lol.
Score: 8 Votes (Like | Disagree)