(RED) Celebrates 15 Years of Partnership With Apple

Apple has a long-standing and well-known partnership with (RED), a charity that raises funds with the aim of eliminating HIV/AIDS in several African countries. Apple sells a variety of (PRODUCT)RED devices, such as the (PRODUCT)RED iPhone 13 and the (PRODUCT)RED Apple Watch Series 7.


(RED) today shared a video highlighting its 15-year partnership with Apple, which has raised nearly $270 million through the sale of (PRODUCT)RED devices and accessories. Through Apple's donations, (RED) has been able to reach millions of people with education, care, and treatment services.

(RED) and Apple have a shared history in fighting to end HIV/AIDS. As a (RED) partner for 15 years, Apple has raised nearly $270 Million for the Global Fund through the sale of (PRODUCT)RED devices and accessories. With COVID threatening to undo the progress made to date in the AIDS fight, Apple has been engaging its customers in the fight against both pandemics year round and during key moments through the App Store, Apple Pay integrations, and employee engagement.

Typically, proceeds from (PRODUCT)RED purchases go to the Global Fund to fight aids, but in 2020 and 2021, Apple redirected 100 percent of eligible proceeds to the Global Fund's COVID-19 support to provide support for health systems in Africa threatened by the pandemic.

Apple's website indicates that the proceeds provided to the Global Fund from (PRODUCT)RED purchases will be split through December 31, 2022. Half will continue to be used to mitigate the impact of COVID-19, and half will go to the fight to end HIV/AIDS.

Top Rated Comments

Darth Tulhu Avatar
14 months ago
I'm so tired of the "this is only virtue signaling" comments and the like.

Apple DOESN'T, and never did, have to do this, at all.

It doesn't matter whether it's virtue signaling or not; the program helps.

Period.

I'm of the mind that I'll take ANY win, where I can get it.
Score: 12 Votes (Like | Disagree)
MacLC Avatar
14 months ago

Cause marketing might lead to donations that would otherwise not be received, but it's still marketing and needs a tad bit more disclosure. I am not sure one should even consider compensated donations real donations. Buy an aftermarket case and donate $45 directly.

Yeah cause they definitely do it to help Africa and not for a nice revenue boost while simply adding () to their existent red color
Agreed. If anybody thinks that RED is anything more than a shiny virtue signal, then they don't know how the world works.
Enter John Wood: ( https://en.wikipedia.org/wiki/John_Wood_(activist) )

Sure his experience was at Microsoft, but in this case, is Apple doing anything better? Does anybody actually believe that Apple is sincere about helping the poor, the huddled masses, yearning to breathe free while enslaving child labor to produce the very RED devices sold to promote image?

Oh but don't worry. Apple's factories have anti-suicide nets so workers can't kill themselves from despair.


Disclaimer: I do like the color. If only it weren't so ironically linked to the blood of the workers used to make their devices.
Score: 6 Votes (Like | Disagree)
CornBeef4 Avatar
14 months ago

One of the good things Apple does.
Yeah cause they definitely do it to help Africa and not for a nice revenue boost while simply adding () to their existent red color
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
14 months ago
Making a big difference in the world.

Apple: Please continue to introduce more "Product Red" products. It is an instant buy for me right away. I'm talking product red iPhone Pro/Pro Max, product red iPad or even a MacBook Pro/Air :)
Score: 5 Votes (Like | Disagree)
Mr. Dee Avatar
14 months ago
My iPhone X leather case is from Red, its held up quite well. Glad to know my expenditure goes to a worthy cause.
Score: 4 Votes (Like | Disagree)
ThomasJL Avatar
14 months ago
This is how evil Tim Cook is:

https://techcrunch.com/2017/03/22/apple-red-iphone-china

SJW CEO Tim Cook loves to virtue signal as much as he can, but only if it doesn't harm the group he cares most about: shareholders.
Score: 4 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Foldable iPhone 2023 Feature Blue

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he was "positive" that the foldable device would arrive in...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...