Apple Shares Three New Humorously Dramatic Ads Showing Off iPhone 13 Pro Camera Capabilities
Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way.
In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the main character while the background "supporting cast" detective asks whether he's out of focus and "what if my character had a big reveal?"
In "The Basement," a woman wanders through a dimly lit house as a ghostly voice repeatedly cries "Help me!" As she opens the door to the basement, the woman says "I'm scared...that the picture quality will suffer in such low light," but the voice from the basement reassures her that she "looks really good."
The final ad is entitled "Pavel" and it features black-and-white footage zooming in on a man sitting alone in a chair while somber music plays. A woman enters and begins speaking to him in Russian, asking if he is okay and saying "this slow unnerving zoom suggests you are descending into madness."
Popular Stories
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout.
This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27.
Design
Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
