Apple Shares Three New Humorously Dramatic Ads Showing Off iPhone 13 Pro Camera Capabilities
Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way.
In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the main character while the background "supporting cast" detective asks whether he's out of focus and "what if my character had a big reveal?"
In "The Basement," a woman wanders through a dimly lit house as a ghostly voice repeatedly cries "Help me!" As she opens the door to the basement, the woman says "I'm scared...that the picture quality will suffer in such low light," but the voice from the basement reassures her that she "looks really good."
The final ad is entitled "Pavel" and it features black-and-white footage zooming in on a man sitting alone in a chair while somber music plays. A woman enters and begins speaking to him in Russian, asking if he is okay and saying "this slow unnerving zoom suggests you are descending into madness."
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Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.
The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.
Apple marketing chief Greg Joswiak shared the video on social ...
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color.
Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4.
Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
